Senior Data Analyst at ShyftLabs – Toronto, Kansas

About ShyftLabs

At ShyftLabs, we live and breathe data. Since 2020, we’ve been helping Fortune 500 companies unlock growth with cutting-edge digital solutions that transform industries and create measurable business impact. We’re growing fast and we’re looking for passionate problem-solvers who are ready to turn big ideas into real outcomes.

The Opportunity

We are looking for a Data Storyteller - a curious, insight-driven analyst who thrives on digging deep into data to uncover the "why" behind the numbers. At ShyftLabs, you won’t just move data around; you’ll turn raw numbers into powerful narratives and visualizations that inspire action.

You’ll be a great fit if you enjoy exploring data with minimal direction, connecting metrics to business realities, and building sleek, engaging dashboards that make complex ideas simple for our clients.

• Lead the design, development, and delivery of analytics solutions that evaluate campaign performance across onsite, offsite and CRM media channels.
• Build and manage dashboards, KPIs, and reports that support internal teams and advertiser needs.
• Drive media attribution, incrementality testing, and ROI analysis to validate campaign effectiveness.
• Develop customer segmentation, behavioral insights, and targeting strategies using first-party data.
• Translate complex datasets into actionable business insights and compelling data stories.
• Support pre- and post-campaign analysis and performance reviews with external brand partners.
• Identify trends and patterns in sales, customer behavior, and media engagement to inform strategy.
• Ensure data governance, accuracy, and compliance with privacy standards and organizational policies.
• Ability to interact effectively and deliver compelling messages to stakeholders across various band levels and client partners.

• 5+ years of experience in data analytics, BI or a related field.
• Strong SQL skills - able to write complex queries efficiently across large datasets.
• Expertise in data visualization tools: Looker, Tableau or Power BI.
• Excellent storytelling and communication skills - able to distill complexity into clarity.
• Demonstrated business acumen, preferably in retail, e-commerce or consumer analytics.
• Ability to work independently with minimal supervision in a fast-paced, data-driven environment.
• Strong understanding of metrics, KPIs and data validation best practices.