Performance Marketing Manager at Carimus – Raleigh, North Carolina

About Carimus & The Role

We are Carimus, a brand experience and digital transformation agency, now proudly part of the Spyrosoft Group. Since 2013, we've brought together the best of art and engineering to create meaningful impact in the digital world. By fusing strategy, creativity, and technology, we help brands break through and connect with their audiences on an emotional level. As part of Spyrosoft, we’re expanding our capabilities and reach while staying true to our human centered approach crafting experiences that matter for both our clients and our team.

The Performance Marketing Manager plays a key role in delivering and strengthening our performance marketing offering through client-facing work. This role partners directly with clients to lead performance discussions, guide investment decisions, and translate data into clear, confident recommendations. Working closely with our leadership, strategy, delivery, creative, data, and commercial teams, you’ll help clients drive measurable growth through customer journey mapping, SEM and paid media, demand generation, and account-based marketing. As a trusted performance marketing partner, you’ll connect media performance to real business outcomes and build strong, lasting client relationships.

Department: Delivery

Status & Classification: Full Time, Exempt

Location: Raleigh, NC (Hybrid 3x per week)

Travel Requirement: <25%

What You’ll Do

• Lead client-facing performance marketing engagements, planning and executing multi-channel campaigns across SEM, paid media, demand generation, and account-based marketing to drive measurable outcomes.

• Translate client goals and customer journeys into effective channel strategies, budgets, and campaign structures.

• Own day-to-day SEM and paid media performance, continuously optimising campaigns to improve efficiency, scale, and results.

• Lead and execute demand generation and ABM initiatives, working with internal teams and clients to reach and engage high-value audiences.

• Partner with strategy, creative, data, sales, and client service teams to deliver integrated, high-performing performance programs.

• Lead performance reporting and client discussions, turning data into clear insights and actionable recommendations.

• Help shape and improve our performance marketing approach by sharing learnings, refining processes, and supporting best practices.

Required Qualifications

• 7+ years of experience in performance marketing or paid media, ideally in an agency or multi-client environment.

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

• Deep hands-on expertise in SEM and experience managing paid media across search, social and ad network platforms.

• Strong understanding of customer journeys and funnels, with experience planning and executing demand generation campaigns.

• Experienced with account-based marketing (ABM), particularly in B2B or high-value sales environments.

• Strong analytical skills, including conversion tracking, performance reporting, and the ability to translate data into clear, actionable insights.

• Proven ability to lead client-facing performance marketing engagements, confidently advising clients, presenting insights, and collaborating across strategy, creative, data, and commercial teams.

• Self-driven, organised, detail-oriented, and able to manage multiple priorities.

Nice to Have

• Experience managing performance marketing programs with $500k+ in annual paid media spend, with accountability for pacing, optimisation, and results.

• B2B, SaaS, or high-annual contract value client experience.

• Hands-on experience with LinkedIn Ads and ABM tools.

• Experience developing data-driven marketing dashboards in tools like Lookr Studio and Hubspot

• CRO, landing page optimisation, or A/B testing experience.

• Familiarity with GA4, server-side tracking, attribution, or CRM/marketing automation integrations.

• Multi-market or international campaign experience.

• Expertise in marketing in the Health & Life-Science, Energy & Utility, and Manufacturing industries

• Experience mentoring junior team members or leading team growth.

Who We’re Looking For

We’re looking for a performance marketer who combines strong hands-on execution with thoughtful, commercially minded thinking and thrives in a highly client-facing role. You’re confident in owning multi-channel media performance while understanding how demand generation, ABM, and customer journeys work together to drive meaningful outcomes. You’re comfortable leading client discussions, gathering marketing data, presenting insights, and operating independently across client engagements, while collaborating closely with strategy, creative, and data partners. Curious, proactive, and detail-oriented, you’re motivated by continuous improvement and delivering work that creates real impact for clients.

Our Values:

At Carimus, these values guide every interaction and collaboration internally and with our clients.

• Live in the ZOPD. We continually expand our skills by working in the Zone of Proximal Development. We take measured risks and incorporate new technology, but only what we can deliver with excellence.

• Be Transparent & Tenacious. We don’t hide from the truth and won’t let our clients, either. We embrace reality, own our mistakes, and attack problems with teamwork and creativity.

• Invest in Relationships. Life is better doing interesting things with people we like. We build trusting relationships and strong connections—with our employees and our clients. We go further together.

• Create Exceptional Experiences. We exceed expectations—yours and ours. We unite art and engineering in smart, compelling ways that inspire confidence and human connection. We excite and engage, from concept to launch.

• Commit to Caring. Caring is in our blood—and our name, “Care I Must.” We’re proudest when we tackle real problems and advance positive change for people and the environment. Let’s get to work!

Physical Requirements

• Normal periods of sitting and standing in an office environment.

• Lifting and/or pushing objects up to 35 lbs. on an occasional basis

Carimus provides equal employment opportunities to all employees and applicants for employment, and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.