Director, Social Commerce & Affiliate at Haus Labs by Lady Gaga – El Segundo, California

Job Title: Director, Social Commerce & Affiliate

Salary: $120,000 - $145,000

Department: Growth

Manager: VP, Growth

Who We Are

Launched by Lady Gaga, Haus Labs is a vegan and cruelty-free cosmetics brand with a mission of spreading kindness, bravery, and creativity. Filled with versatile products that encourage self-expression, this collection boasts high-impact eye makeup, lipsticks, highlighters, and more. Regardless of age, education, ethnicity, gender, sexual orientation, or any personal characteristics, we want everyone to feel welcome. We are committed to building a diverse and inclusive, equal opportunity workplace.

Overview

The Director, Social Commerce & Affiliate at Haus Labs will lead the strategy, expansion and operations for social commerce and affiliate channels, with a focus on TikTok Shop. This role will drive scalable growth through innovative, KPI-driven, and best-in-class strategies; building a massive, revenue-generating community of brand-aligned creators.

What You’ll Do

Overall:

• Manage social commerce and affiliate relationships for Haus Labs as well as channels and agency partnerships including Tik Tok Shop, ShopMy, LTK, and Rakuten
• Build an innovative, scalable foundation for long-term success, aligned with overall business and growth goals
• Create performance dashboards to track and monitor KPIs that roll up to broader channel and company goals including traffic, sales, and CAC

TikTok Shop:

• Drive full channel ownership with a comprehensive strategy inclusive of organic, paid, creator-driven, and offer-based initiatives to achieve growth and GMV goals
• Manage channel roadmap and P&L
• Manage the creator program including sourcing, onboarding, and co-managing our entire affiliate and creator ecosystem, fostering 1:1 relationships with top affiliates
• Manage agency to drive disruptive, scalable, and profitable initiatives
• Plan and collaborate with key stakeholders, including brand and influencer marketing to ensure alignment across the business
• Manage and foster relationships with TikTok to drive winning channel plans, and unlock new opportunities, media programs, and strategies
• Own merchandising, coupon strategy and execution of live-shopping events
• Analyze TikTok Shop affiliate data to identify top-performing cohorts and optimize commission structures for maximum ROI
• Continuously test new and innovative opportunities with clear goals and next steps
• Conduct market and platform research to inform creative strategies that translate into sales
• Establish workflows, Standard Operating Procedures, and content calendars to ensure smooth, high-quality content production and timely delivery

Influencer Affiliates & Publisher Affiliates:

• Build relationships and expand affiliate network across a broad range of talent and publishers
• Scale UGC and influencer content needs for DTC channel
• Develop a framework for commission based affiliate partnerships that drive scalable revenue
• Manage exclusive partnerships and offerings with key affiliates
• Build brand awareness and drive net-new traffic through affiliates
• Work to secure key placements with publishers that align with brand + product messaging
• Create/implement new publisher strategy that shows true incremental lift

What We Are Looking For

• Experience leading social commerce and scaling TikTok Shop
• Strong experience nurturing affiliate relationships across LTK, ShopMy, and TikTok Shop
• Demonstrated success building a brand-aligned, profitable, in-house affiliate strategy
• Experience managing a TikTok Shop agency
• Skilled at writing creative briefs
• Able to design and scale creator systems that produce consistent performance
• Capable of building structure and processes
• Analytical and creative, you understand how one informs the other
• You thrive on building relationships
• Comfortable in a fast paced, growth oriented environment

What We Expect

• At Haus Labs, how you communicate is as important as what you communicate. We are seeking driven team players with strong communication skills and enthusiasm for collaboration.

• You’re a self-starter who possesses an entrepreneurial spirit.

• You thrive in a fast-paced, agile environment.

• You are a team player who approaches solutions from a place of curiosity and positivity.

• We are seeking HAUSmates who welcome constructive criticism and have an impeccable attention to detail.

Our Pillars

ART: We are a creative collective that believes art has the power to shape the future.

SCIENCE: We unlock innovation using science and artistry.

KINDNESS: We are a collective community: universal, inclusive and non-binary.

What We Offer

• Medical, Dental, & Vision Insurance

• Paid, Equal Parental Leave for Birth, Non-Birth and Adoptive Parents

• Flexible time-off policies

• Cell phone stipend

• 401(k)

• Equity

• Life Insurance

• FunHaus Event

Everyone is welcome in our HAUS

“Baby, you were born this way.” Regardless of age, education, ethnicity, gender, sexual

orientation, or any personal characteristics, we want everyone to feel welcome. We are

committed to building a diverse and inclusive, equal opportunity workplace.