Sales Manager - Generac Industrial & Commercial Products at Kelly Generator & Equipment Inc – Owings, Maryland

The Sales Manager is responsible for leading and driving the growth of Generac Industrial and Commercial sales for our Maryland location. This position oversees a team of sales representatives, ensures alignment with company objectives, and works closely with the VP of Sales to develop strategies that maximize revenue and market share.

DUTIES/RESPONSIBILITIES:

Sales Leadership & Strategy

• Develop and execute strategic sales plans for Generac Industrial and Commercial sales to achieve company targets.
• Monitor market trends, customer needs, and competitor activity to identify growth opportunities.
• Collaborate with the VP of Sales to forecast sales, set performance goals, and report results.
• Maintain strong product knowledge and stay informed about industry developments and innovations.

Team Management & Mentorship

• Lead, train, and motivate the Generac Industrial and Commercial sales team to meet or exceed goals.
• Foster a culture of accountability, teamwork, and continuous improvement across all sales channels.
• Conduct regular performance reviews and provide coaching to support employee development.

Customer & Partner Relations

• Build and maintain long-term relationships with key customers, contractors, and distributors.
• Support sales representatives in managing key accounts and closing high-value opportunities.
• Ensure seamless customer experience across all sales departments.
• Represent the company at trade shows, networking events, and customer meetings.

Operational Coordination

• Work closely with Operations, Service, and Marketing to ensure alignment between departments.
• Oversee pricing strategy, contract negotiation, and proposal development for Generac Industrial and Commercial sales deals.
• Track sales performance using CRM tools and provide accurate reports and forecasts to leadership.
• Other duties as assigned

REQUIREMENTS:

• Strong mentoring and team development skills.
• Excellent communication, negotiation, and organizational abilities.
• Proficiency with CRM systems and Microsoft Office Suite.

EDUCATION AND EXPERIENCE:

• Bachelor’s degree in business, Marketing, or a related field (preferred).
• Minimum 5 years’ experience in equipment, generators, or industrial sales management.

PHYSICAL REQUIRMENTS:

• Must be able to sit, stand, walk, and drive for extended periods as needed
• Ability to perform site visits, including walking, standing, and navigating job sites
• Must be able to lift up to 30 pounds at times

What we offer

• Company car, cell phone, laptop, and sales tools
• Full benefits package: Medical, Dental, 401(k) with 4% match, Profit Sharing, PTO
• Comprehensive training and mentorship
• Long-term career growth in a recession-resilient industry