VP, Sales & Business Development at Orion Energy Systems, Inc – Manitowoc, Wisconsin

Position Summary

The Vice President of Sales & Business Development is the senior commercial leader responsible for driving revenue growth, developing new markets, and building a high‑performance sales and customer experience organization within the Voltrek/EV Solutions business, building upon 15+ years of EV infrastructure growth to accelerate market expansion, deepen customer partnerships and scale sustainable revenue.

This role is both a hunter and a leader, personally responsible for opening new accounts, establishing strategic relationships, and expanding into new verticals, while also leading outside sales, inside sales, key accounts, and customer experience teams. The VP will define go‑to‑market strategy, own the sales pipeline, and ensure consistent execution from lead generation through project delivery and customer retention.

This position serves local and national customers, including Federal, State, Utility, Fleet, and Commercial clients.

Key Responsibilities

Growth, New Business & Market Expansion

• Personally identify, pursue, and close new customers, markets, and strategic opportunities.
• Build and execute a hunter‑driven sales strategy focused on net‑new revenue, competitive wins, and vertical expansion.
• Develop and manage a robust sales pipeline across repeat business and new customer acquisition.
• Analyze market trends, competitive landscape, OEMs, incentives, and EV infrastructure developments to guide strategy.

Sales Leadership & Execution

• Lead and scale Outside Sales, Inside Sales, Key Accounts, and Customer Experience teams.
• Set clear revenue targets, KPIs, and accountability across all sales functions.
• Actively coach, train, and develop sales talent; hire and structure the team for growth.
• Partner with Sales Operations to optimize CRM usage, forecasting accuracy, pricing, and compensation plans.

Customer Experience & Retention

• Ensure a consistent, professional, and high‑value customer experience from first contact through project delivery and long‑term support.
• Maintain executive‑level relationships with strategic accounts and partners.
• Serve as a senior escalation point for key customers when needed.

Strategy, Planning & Collaboration

• Partner with the CEO, COO, and CFO to define short‑ and long‑term growth strategies.
• Analyze revenues, margins, overhead, and compensation structures to improve profitability.
• Support integration and alignment with the broader Solutions Business Unit.
• Establish measurable sales and customer experience KPIs aligned with industry best practices.

EV Project & Partner Oversight

• Provide commercial leadership for EV charging infrastructure projects, including quoting, planning, and execution coordination.
• Develop and manage strategic partnerships with utilities, hardware suppliers, and industry organizations.
• Represent the company within industry associations and key EV ecosystem forums.

Qualifications & Experience

• Bachelor’s degree in Business, Engineering, Construction Management, or related field.
• 10+ years of senior sales or commercial leadership experience, with a proven record of new business development and revenue growth.
• Demonstrated success as a hunter, opening doors, winning competitive deals, and building markets.
• Experience leading multi‑channel sales organizations (outside, inside, key accounts).
• Strong knowledge of EV charging infrastructure, EV products, incentives, and regulations preferred.
• Exceptional negotiation, communication, and executive‑level presentation skills.
• Data‑driven mindset with experience using CRM systems and sales analytics.
• Ability to lead through change, integration, and rapid growth.

Work Environment & Travel

• Work Schedule: Monday – Friday, business hours
• Travel: Up to 20% regional and national
• Work Environment: Business office with occasional field exposure

Why This Role Matters

This is a critical growth leadership role, responsible for building the sales engine, winning new customers, and scaling the EV Solutions business nationally. The successful candidate will be highly visible, highly accountable, and highly impactful.