Digital Marketing Manager at Dreamscape Hospitality – McKinney, Texas

Job Title: Digital Marketing Manager

Reports to: VP, Digital Strategy

Job Code: 2102007

FLSA: Exempt

We are seeking a dynamic and strategic Digital Marketing Manager to drive market share and the achievement of each assigned hotel's top line budget through a focus on online marketing efforts. This role offers an exciting opportunity to develop innovative campaigns, analyze digital performance, and contribute to the overall success of our organization.

Key Responsibilities:

· Serve as the strategic lead for digital commerce, distribution, and online marketing across an assigned hotel portfolio, ensuring alignment with brand standards and revenue objectives.

· Partner cross-functionally with Hotel Leadership, Sales, Revenue Management, and Operations to elevate digital marketing knowledge and drive total hotel performance.

· Develop and execute data-driven digital strategies to increase revenue and market share across:

o SEO and local search optimization (AEO/GEO, voice, map visibility)

o Paid media (SEM, metasearch, display, paid social)

o Email marketing and CRM programs

o Website conversion optimization and booking engine performance

· Manage and optimize online distribution channels, including brand websites, OTAs, metasearch platforms, and GDS, ensuring rate parity, inventory accuracy, and competitive positioning.

· Conduct ongoing digital presence audits to ensure accuracy, consistency, and optimization across Google Business Profiles, local listings, websites, imagery, and content.

· Develop and implement location-specific marketing and distribution strategies to drive demand, increase visibility, and outperform competitive sets in revenue, occupancy, and RevPAR.

· Partner with internal teams and vendors to maximize search visibility and discoverability, executing SEO best practices and continuous enhancements.

· Champion direct booking growth initiatives, supporting brand strategies to improve conversion, personalization, and guest experience while reducing OTA dependency.

· Support and expand group, meetings, and catering digital demand through enhanced online RFP visibility, landing pages, and lead generation efforts.

· Analyze and communicate digital performance insights, translating data into actionable optimization strategies and revenue-driving plans.

· Lead monthly performance reviews, covering channel performance, booking trends, competitive insights, market shifts, and upcoming promotional opportunities.

· Perform additional duties and special projects as assigned to support evolving digital, distribution, and revenue initiatives.

Compensation

Competitive wage, commensurate with experience.

This job description is not intended to be all-inclusive; additional details will be specified by the direct supervisor. The associate may also perform other reasonable business duties assigned by their direct supervisor.

Skills and Qualifications:

- Bachelor’s degree in marketing, Business, Communications, or a related field

- Proven experience in digital marketing, preferably in a managerial role

- Strong understanding of SEO/AEO/GEO, SEM, email marketing, and analytics tools

- Excellent communication, leadership, and project management skills

- Ability to analyze data and derive actionable insights

- Creative thinking and problem-solving abilities

- Ability to work independently and collaboratively in a fast-paced environment

- Ability to travel periodically on behalf of the company for both short and prolonged periods of time

- Previous experience with major hospitality brands (Marriott, Hilton, Hyatt, IHG, etc.) is a major plus Join our innovative team and be part of a company that values growth, creativity, and continuous learning. We offer a supportive work environment, opportunities for professional development, and a competitive benefits package.