Email Marketing Specialist at MOSCOT – New York, New York

MOSCOT is a 111-year-old New York City institution renowned worldwide for its iconic eyewear. MOSCOT infuses its unmistakably refined, downtown aesthetic with over 111 years of eyewear expertise and unparalleled craftsmanship to create its timeless eyewear. While now recognized as a global fashion brand, MOSCOT remains, at heart, a neighborhood optical shop.

The incumbent will be responsible for helping our customers get the most value out of our products and building a strong relationship with our brand. Tactically, you will be responsible for the ongoing segmentation, data analysis, and content creation tailored to each audience. Also, help to execute insightful email marketing campaigns focused on registration, user activation, nurture, and retention.

Essential Duties and Job Responsibilities:
Assist with the management of all aspects of email marketing from lifecycle management, email ideation through to execution, and reporting on campaign performance.
• Collaborate to help drive the creative production process: developing creative briefs, planning, scheduling, and deployment.
• Optimize against key metrics including CTR, open rates, revenue lift, and engagement.
• Recommend and implement A/B testing initiatives to continuously improve performance, including subject lines, send times, content, and CTAs.
• Analyze and report on performance metrics of email campaigns and set up test plans to improve the campaign performance.
• Manage audience segmentation, behavioral targeting, and classification to maximize engagement across new users and existing customers.
• Build, test, and optimize templates tailoring content to customer preferences (examples: language, location, product interests, behavior, etc.).
• Assist Email Marketing Manager in the transition to new ESP/CRM platform. This includes data migration, audience segmentation overhauls, journey and flow management, new launches, etc.
• Own briefing process for Email & SMS channels. This includes managing creative deadlines, communicating email needs inclusive of imagery, copy, and linking strategy.
• Stay current on email best practices, industry trends and deliverability standards, and proactively bring recommendations to the team.
• Partner with internal teams including digital, ecommerce, creative, and marketing to ensure that all deliverables are strategically aligned.

• Familiarity with Shopify or other e-commerce platforms ++
• Experience with SMS marketing platforms ++

Work location: lower east side in NYC
Hybrid: Monday, Wednesday and Thursday in Office