Fixed Operations Marketing Specialist at ZT Motors of Texas LP – Houston, Texas

About The Role

Are you a creative marketer with a passion for the automotive industry? We are looking for a driven and strategic Fixed Operations Marketing Specialist to develop and execute marketing initiatives that grow awareness, retention, and revenue across our service, parts, and body shop departments. This is a unique opportunity to blend automotive expertise with modern marketing strategy and make a measurable impact on customer engagement and fixed ops performance.

Key Responsibilities

? Develop and execute targeted marketing campaigns to promote service department offerings including oil changes, tire packages, maintenance plans, and seasonal specials.

? Create compelling content for digital and print channels — including email, social media, direct mail, in-dealership signage, and the company website.

? Manage fixed operations promotions calendar, coordinating campaign timelines with service managers and parts directors.

? Analyze customer data and retention metrics to identify opportunities for conquest and loyalty marketing campaigns.

? Collaborate with the fixed ops team to develop customer communication strategies for service reminders, declined services, and follow-up outreach.

? Oversee social media presence for fixed operations content, driving engagement and showcasing service value, technician expertise, and customer testimonials.

? Manage SEO/SEM strategies specific to fixed operations keywords and local service search optimization.

? Track, report, and optimize campaign performance using analytics tools (Google Analytics, CRM dashboards, DMS reporting).

? Coordinate with OEM co-op programs and vendor partners to maximize marketing budget efficiency.

? Support reputation management efforts by encouraging and responding to customer reviews on Google, Yelp, and other platforms.

? Develop internal marketing materials to support technician recruitment and fixed ops team branding.

What We Offer

? Competitive salary based on experience with performance-based bonus opportunities.

? Comprehensive health, dental, and vision benefits package.

? 401(k) retirement plan with company match.

? Paid time off, holidays, and ongoing professional development support.

? Employee vehicle purchase and service discounts.

? A collaborative environment where your ideas shape the direction of the brand

Required Qualifications

? 3+ years of marketing experience, preferably within an automotive dealership, dealer group, or related automotive industry setting.

? Solid understanding of fixed operations departments — service drive, parts, accessories, and reconditioning.

? Proven ability to design and execute multi-channel marketing campaigns from concept to reporting.

? Experience with email marketing platforms (Mailchimp, Constant Contact, DealerSocket, or similar).

? Proficiency with social media management and scheduling tools (Hootsuite, Sprout Social, Meta Business Suite).

? Working knowledge of Google Ads, Google Analytics, and local SEO best practices.

? Strong copywriting and content creation skills with an eye for design.

? Ability to interpret marketing data and present findings and recommendations to leadership.

? Highly organized with excellent project management and communication skills.

Preferred Qualifications

? Experience working with automotive CRM platforms such as DealerSocket, VinSolutions, or Elead.

? Familiarity with DMS systems (CDK Global, Reynolds & Reynolds, Dealertrack) and fixed ops reporting.

? Experience managing OEM co-op marketing programs and compliance requirements.

? Graphic design proficiency using Adobe Creative Suite or Canva.

? Knowledge of marketing automation workflows and lead nurturing strategies.

? Google Ads or Meta Blueprint certification is a plus.