Director, Global Performance Marketing in United States at Jobgether
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Job Description
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, Global Performance Marketing in United States.
In this high-impact global leadership role, you will define and scale the performance marketing engine that drives customer acquisition and revenue growth across multiple regions and digital channels. You will own strategy, execution frameworks, and investment decisions across paid media ecosystems, ensuring efficient growth through data, experimentation, and optimization. This role sits at the intersection of analytics, creativity, and growth strategy, requiring a leader who can balance long-term vision with hands-on execution. You will partner closely with regional marketing teams, product marketing, finance, and revenue operations to ensure cohesive, high-performing campaigns across the full funnel. A key focus will be building scalable systems for measurement, attribution, and performance optimization while continuously improving ROI and customer acquisition efficiency. You will also lead a global team of channel specialists and analysts, fostering a culture of experimentation and accountability. This is a highly visible role for a data-driven marketing leader who thrives in fast-paced, global, and innovation-focused environments.
- Define and own the global performance marketing strategy, including channel mix, audience targeting frameworks, and investment allocation models.
- Set and manage annual and quarterly growth targets across paid search, paid social, display, video, and emerging digital channels.
- Lead global media planning, budget allocation, pacing, forecasting, and performance optimization in alignment with business and finance objectives.
- Develop scalable testing frameworks for creative, messaging, targeting, and campaign optimization across regions.
- Oversee execution and optimization of multi-channel campaigns across platforms such as Google, Meta, LinkedIn, YouTube, and programmatic networks.
- Establish performance marketing best practices, including bidding strategies, automation approaches, and campaign structuring standards.
- Partner with analytics and revenue operations teams to build attribution models, dashboards, and performance reporting systems.
- Drive incrementality testing, cohort analysis, and advanced measurement frameworks to improve CAC, LTV, and ROI.
- Collaborate with regional marketing leaders to ensure localized execution aligned with global strategy.
- Align performance marketing with brand, creative, SEO, and lifecycle teams to ensure consistent customer journeys and messaging continuity.
- Lead relationships with external partners, agencies, and ad platforms to identify innovation opportunities and optimize performance.
- Build, mentor, and scale a high-performing global team of marketers, analysts, and growth specialists.
- 10+ years of experience in performance marketing, growth marketing, or digital acquisition roles with proven business impact.
- Strong expertise in paid media ecosystems, including search, social, display, and programmatic advertising.
- Experience managing large-scale, multi-million-dollar global marketing budgets.
- Deep analytical skills with experience in forecasting, data modeling, attribution, and performance analysis.
- Proven ability to lead and scale global or multi-region marketing teams.
- Strong understanding of marketing automation, CRM systems, and lifecycle marketing integration.
- Experience working cross-functionally with finance, analytics, product marketing, and revenue operations teams.
- Strong leadership and communication skills with the ability to influence senior stakeholders globally.
- Experience in B2B or complex funnel environments is highly desirable.
- Familiarity with AI-driven marketing tools and automation technologies is a plus.
- Bachelor’s or Master’s degree in Business, Marketing, Analytics, Computer Science, or related field.
- Competitive compensation aligned with global senior leadership roles
- Performance-based incentives and potential equity participation
- Comprehensive health, dental, and vision insurance coverage
- Flexible work environment with global collaboration opportunities
- Professional development and continuous learning support
- Exposure to cutting-edge AI, automation, and growth technologies
- Opportunity to lead global, high-impact marketing initiatives
- Inclusive, innovation-driven, and fast-paced work culture
- Collaboration with world-class teams across multiple regions.