Marketing Manager Hotel Equities Corporate Office Alpharetta, GA at Hotel Equities – Alpharetta, Georgia

Hotel Equities, a multi-award-winning hotel development and hospitality management company, is currently searching for a Marketing Manager for our Corporate office located in Alpharetta, GA.

Marketing Manager Job Duties:

• Assists in developing and implementing company marketing, communications, and public relations strategy.
• Print and Digital Marketing.
• Tracking and analyzing effectiveness of marketing campaigns.
• Manages social media strategy (LinkedIn, Instagram, Facebook, Google Business, etc.)
• Company website management, routine maintenance, design enhancements.
• Oversee and take part in securing ad contracts, ad design and general content creation.
• Create presentations and RFPs.
• Work closely with Business Development team to develop sales tools to market company’s capabilities.
• Track and utilize media and communications to build, maintain and manage the reputation of the company and its clients
• Monitor internal and external communications to ensure adherence to company brand standards.
• Assist in drafting press releases that adhere to Hotel Equities’ and franchise brand standards.
• Assists in direction for company’s bi-weekly internal enewsletter.
• Build email marketing campaigns.
• Assists in preparing marketing plan and budget by collecting, analyzing, and summarizing data.
• Monitors budget by comparing and analyzing actual results with plans and forecasts.
• Manages in-house promotional materials; inventorying stock; placing orders; verifying receipt.
• Supports field Sales staff by becoming familiar with brand product and guideline knowledge, new product information and market trends.
• Researches competitive tools by identifying and evaluating useful tools and products, pricing.
• Stays up-to-date on latest trends in area of expertise.
• Plans and coordinates meetings, trade shows and other events throughout the year; establishing contacts, developing schedules and assignments, coordinating mailing lists.
• Takes ownership of role and responsibility for accomplishing new and different requests; exploring opportunities to add value.
• Travel required approximately 3-4 times per year.
• Collaborates with the leadership team to align marketing efforts with overall business objectives
• Assist with communications to owners and partners, ensuring they are informed about company updates and developments.
• Work on branding and marketing efforts related to our annual conference.

Desired Skills and Qualifications:

Marketing, Event Coordination, Organization, Project Management, Skilled at Developing a Deep Understanding of the Customer/Client, Branding, Process Improvement, Self-Starter with Assumes Ownership, Content Planning, Budgeting, Graphic Design, Editing, Writing or Journalism/Public Relations experience, Brand Management, Corporate Communications, Social Media Management, Digital Marketing, Ad Creation, Email Marketing, Website Management.

Desired Software Proficiencies:

Microsoft Outlook, Word, PowerPoint, Excel, Publisher & SharePoint

Adobe Products: InDesign, Photoshop, Acrobat, etc.

Canva

HeyOrca or other social media management tools

Email Marketing Platforms (any)

2 or 4 yr. College degree required.

What we can offer you:

• Salary based on experience
• Health, vision and dental insurance
• 401(k)
• Paid Vacation
• Paid Holidays
• Cell phone allowance
• Discount programs for shopping, travel, tickets and more.
• Access to our Talent team to help you reach your career growth goals.

Please note that this job description is not an exclusive or exhaustive list of all functions the Marketing Manager may be asked to perform