Strategic Account Specialist - ASTA at Asta Industries, Inc. – Cartersville, Georgia

Strategic Account Specialist - ASTA

US-GA-Cartersville

Job ID: 2025-6107
Type: Full-Time
# of Openings: 1
Category: Sales
Asta Industries, Inc. - Cartersville

Overview

Representative will support the Business Development Manager in identifying, developing, and managing key strategic commercial accounts that contribute to the company’s long-term growth. This role requires a driven, highly skilled sales professional with exceptional communication, negotiation, and relationship-building abilities. The representative will assist in prospecting new opportunities, managing existing commercial relationships, and executing sales strategies to expand market presence and ensure continued client satisfaction. Working closely with the Business Development Manager and cross-functional teams, this position will help deliver tailored solutions that meet client needs while supporting overall business objectives.

Responsibilities

Account Acquisition & Prospecting:
• Support the development and execution of pipeline strategies targeting high-value commercial clients.
• Conduct outreach efforts to secure introductory meetings and discover new business opportunities.
Relationship Support & Client Management:
• Assist in building strong, trust-based relationships with key contacts at strategic commercial accounts.
• Provide ongoing support to ensure client needs are met promptly and effectively.
• Gather insights from clients to better understand their business goals and strategies.
Sales Strategy Execution:
• Support the Business Development Manager in implementing tailored sales strategies for strategic accounts.
• To execute sales strategies to expand business relationships with mid-level management to create growth opportunities.
• Monitor account activity and contribute recommendations to improve engagement and revenue performance.
Negotiation & Proposal support:
• Support negotiation activities by providing research, data, and administrative coordination.
• Ensure accurate follow-through on contract details, documentation, and internal communication.
Client Retention & Satisfaction
• Help maintain long-term, value-driven relationships with commercial accounts to increase retention.
• Support efforts to resolve client concerns quickly and effectively.
• Assist in implementing retention strategies and service improvements initiatives.
Market Intelligence & Research:
• Conduct ongoing research into industry trends, competitor offerings, and market opportunities.
• Provide insights and recommendations to refine sales strategies and identify opportunities.
• Maintain awareness of customer behavior patterns and report findings to leadership.
Cross Functional Collaboration:
• Coordinate with Marketing, Operations, and Regional Managers to support client needs.
• Work hand in hand with Regional Managers to identify and execute growth opportunities.
• Assist in transitioning new accounts through onboarding and service deployment.
• Ensure smooth communication between internal departments and the Business Development Manager.

Qualifications
JOB SPECIFICATIONS:

• Bachelor’s degree in business, sales, marketing, or related field preferred; equivalent experience considered.
• 4+ years of sales, business development, account management, or related experience.
• Demonstrated success in prospecting, sales outreach and building customer relationships.
• Experience supporting contract or negotiation process is a plus.
• Strong prospecting and sales development skills.
• Excellent communication, interpersonal, and negotiation abilities.
• Ability to quickly build rapport with clients and internal teams.
• Strong organizational skills with the ability to manage multiple priorities.
• Proficiency in CRM platforms (Dynamics, Salesforce, Hubspot) and Microsoft Office applications.
• Self-motivated with strong desire to learn complex sales cycles and strategic account management.
• Willingness to travel as required.
• Ability to work independently
• Strong attention to detail and accountability for follow through.

PHYSICAL DEMANDS:

Regularly required to sit, stand, walk. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the position. Equal Employment Opportunity/M/F/disability/protected veteran status