Marketing Manager in Bridgeport, Connecticut at AKDO

• Manages the daily workflow and schedule of the Marketing team.
• Provides performance feedback, guidance, and training for team members.
• Ensures adherence to timelines, quality, and project objectives in campaign execution.
• Coordinates with external agencies and freelancers as directed by the Director.

• Execute brand-aligned marketing plans and campaigns under the strategic direction of the Director.
• Oversee development and distribution of marketing content across digital and print platforms.
• Ensure consistency in tone, messaging, and design across all channels and materials.
• Maintain the marketing calendar, coordinating internal and external deliverables.

• Oversee the creation and publishing of content for social media, email, and blog platforms.
• Manage website updates and optimize content for SEO and user engagement.
• Monitor trends, analytics, and campaign performance to support decision-making.
• Post new product updates and announcements in a timely and accurate manner.

• Plan and support tradeshow, industry, and partner events aligned with marketing goals.
• Collaborate with cross-functional teams to support product launches and promotional efforts.
• Assist in content and logistical planning for internal and external marketing activations.

• Track marketing KPIs and support regular performance reporting to the Director.
• Leverage analytics tools to measure effectiveness of campaigns and inform improvements.
• Prepare presentations and insights to summarize marketing activity outcomes.

• Work closely with Product Development to align marketing tools and collateral.
• Support Sales, Procurement, and Warehouse teams in product-related messaging and tools.
• Liaise with agencies, vendors, and creative professionals as needed for execution.
• Other duties as assigned by management.

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