Head of Growth Creatives at Jobgether – Romania
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About This Position
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Head of Growth Creatives in Romania.
This role is a unique opportunity to lead and scale a high-impact creative function focused on performance marketing across multiple digital channels. You will take full ownership of creative strategy, transforming brand positioning into compelling, conversion-driven campaigns. Operating in a fast-paced, fully remote environment, you’ll collaborate closely with media buyers, marketers, and creators to deliver high-performing assets at scale. The position combines strategic thinking with hands-on execution, requiring a deep understanding of audience behavior, platform trends, and creative testing. You will drive innovation through data-backed insights while building efficient production systems that enable rapid experimentation. This is an ideal role for a creative leader who thrives on performance, iteration, and measurable growth outcomes.
- Define and lead the overall performance creative strategy across channels such as Meta, TikTok, YouTube, display, and affiliate networks
- Establish audience segments, messaging frameworks, value propositions, and creative angles that maximize engagement and conversion
- Build and optimize a scalable creative production pipeline, including briefing, storyboarding, content sourcing, editing workflows, and localization
- Oversee and execute structured creative testing strategies, including experimentation with formats, hooks, CTAs, and landing page variations
- Analyze performance data (CTR, CVR, CPA, ROAS, engagement metrics) to generate insights and continuously refine creative output
- Collaborate with media buying teams to align creative strategy with budget allocation and campaign goals
- Ensure brand consistency and compliance standards across all performance-driven campaigns
- Lead, mentor, and manage internal teams, external agencies, and creator networks to deliver high-quality creative assets
- Integrate feedback loops from user research, surveys, and social listening to inform new concepts and iterations
Requirements:
- 5+ years of experience in performance creative, digital advertising, or growth marketing roles
- Proven track record of developing high-performing direct-response creatives across major paid channels
- Strong understanding of platform-native content trends, storytelling techniques, and audience engagement strategies
- Hands-on experience in creative concepting, scripting, and rapid iteration of marketing assets
- Ability to translate brand voice and creative ideas into measurable business outcomes
- Experience managing cross-functional creative teams and collaborating with external partners or agencies
- Strong analytical mindset with the ability to interpret performance data and optimize accordingly
- Excellent communication and leadership skills in a remote, global work environment
- Bachelor’s degree or equivalent practical experience
Benefits:
- Fully remote, global work opportunity with flexible location
- Competitive compensation aligned with experience and impact
- Opportunity to work as an independent contractor in a fast-growing environment
- Exposure to global campaigns and diverse digital marketing channels
- High level of ownership and autonomy in shaping creative strategy
- Collaborative and innovative team culture focused on performance and growth
- Opportunities for continuous learning and professional development