Manager - Marketing Operations & Technolog in Remote at Circular Action Alliance
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Job Description
Role Overview
You are a fast-paced strategic and hands-on marketing operations and technology expert responsible for ensuring our marketing workflows, campaigns, and internal agency (shared services model) operate efficiently as we scale. This role administers and optimizes core marketing platforms, including Salesforce Account Engagement, our social media channels, our website, AI workflows, AI agents, marketing automations, analytics and Quality Assurance (QA), to support both shared services requests (e.g., email workflows, website updates) and marketing‑led initiatives (e.g., lead‑gen campaigns).
In addition, this role owns intake, triage and routing for organization-wide shared services requests, builds and maintains the department’s performance dashboards, and increases operational efficiency with new AI-enabled automations and agent-based solutions.
Key Responsibilities
- Digital Platform Management
- Own and manage the organization’s digital engagement platforms, including the website (WordPress), marketing automation and email marketing (Salesforce Account Engagement and Mailchimp) and webinar platform (Zoom)
- Lead the build, testing, and QA of emails, forms and automations to support lead nurturing and engagement, in close collaboration with Marketing, Communications and Producer Services
- Oversee website and newsletter administration using content from Communications, Producer Services and other teams
- Ensure accurate tagging and analytics
- Manage release calendars
- Coordinate with IT to support integrations, enhancements and platform performance
- Shared Services Operations
- Operate the shared services model, including intake, triage and routing
- Enforce SLAs
- Manage a prioritized backlog
- Ensure request completeness
- Coordinate approvals and compliance
- Measurement & Reporting
- Build, maintain and analyze dashboards and reports to measure and improve upon success metrics
- Serve as the internal SME on Google Analytics 4 (GA4), analyzing website performance, user behavior and conversion data to inform optimization and strategy
- Implement tracking and pixels across digital properties
- Process Improvement and Automation
- Develop and pilot AI‑assisted workflows
- Document and maintain Standard Operating Procedures (SOPs)
- Drive continuous improvement to increase efficiency, consistency and scale
- Audience Management and Compliance
- Build and maintain audience lists and manage list hygiene across Mailchimp and Salesforce
- Serve as the internal SME on marketing compliance requirements, including CAN SPAM, CASL, GDPR and other applicable data privacy and digital communications regulations, in partnership with Legal and IT as needed
- Platform Support and Enablement
- Provide technical support and user training for external-facing digital engagement platforms (e.g., Zoom), including live technical support during webinars and virtual events.
- Campaign Support
- Support Campaign & Content Manager with paid advertising initiatives, including SEM and LinkedIn campaigns
- Cross Functional Collaboration
- Coordinate closely with internal stakeholders across Communications, Creative, IT, and Producer Services to ensure effective delivery of marketing initiatives
- Performs other related duties as assigned.
Skills & Competencies
- Hands‑on expertise managing and optimizing WordPress websites, Mailchimp, Salesforce Account Engagement, Zoom and Google Analytics 4 (GA4).
- Working knowledge of SEO, GEO, AEO and search engine marketing (SEM), with the ability to support and QA paid and organic performance efforts.
- Experience designing and implementing AI-enabled workflows (Salesforce and/or make.com) including custom GPTs or agent-based tools.
- Basic HTML proficiency to support email marketing templates and routine website updates.
- Strong process design, analytics and QA mindset, with focus on accuracy, scalability and continuous improvement.
- Excellent prioritization and organizational skills, with comfort managing competing requests in a fast‑paced, scaling organization.
- Interest in utilizing artificial intelligence (AI) ethically to improve marketing efficiency and outcomes.
- Experience using or supporting project intake, ticketing or request-tracking systems.
- Experience with lead‑generation flows, marketing technology stacks, and automation systems.
Qualifications
- 5+ years of experience in marketing operations, marketing technology, digital marketing production, lead generation, campaign execution, web management, or related areas.
Compensation & Other Information
- Location: Fully Remote, with a few annual in-person team meetings
- Pay Rate: Based on a variety of factors in accordance with applicable law including the successful candidate’s relevant experience, skills, knowledge and experience.
- Reports To: Senior Marketing Manager
Circular Action Alliance is an equal employment opportunity employer. All qualified applicants for employment will be considered without regard to race, color, religion, sex (including pregnancy, childbirth, lactation, and related medical conditions), national origin, military or veteran status, sexual orientation, gender identity, age or any other category protected by applicable federal, state, or local law. If you require accommodation as part of the application process, please contact careers@circularaction.org listed below.