Direct Marketing Internship at AAA Life Insurance Company – Livonia, Michigan

Why AAA Life

AAA Life is a respected and trusted American brand that has been focusing on Life Insurance and Annuity Products since 1969. At AAA Life we have over 1.8 million policies where we take pride in earning the trust of our policyholders who understand our promise to be there for them – and their families – when we’re needed most. By joining the AAA Life team, you are joining a company that genuinely cares about helping each other, with a devotion to protect the lives of those around us. We embrace a diverse, equitable, inclusive culture where all associates can feel a sense of belonging and use their unique talents and perspective to influence, innovate, motivate, and thrive.

How You’ll Work

Work Solution: Hybrid

What You'll Do

What You'll Gain

• Gain insight into Direct Marketing’s creative strategy and digital marketing activities
• Understand the basics of campaign set up, performance monitoring and analysis, testing/optimization
• Participate in cross-departmental and agency meetings to see how we engage with other partners
• Learn about and participate in the creative development and compliance review process
• Learn about the competitive landscape, trends in digital marketing
• Understand the customer journey from click to conversion
• Overview and education on data onboarding process
• Hands-on training with pivot tables to view and analyze data
• Education on the sales funnel and the various types of campaign objectives – awareness, consideration, conversion
• Education on different types of life insurance that AAA Life offers

Qualifications

• Pursuing a bachelor's degree in business, Marketing/Advertising, Communications or a related field
• Strong organization and communication skills

Position Success Criteria

• Excellent written and verbal communication skills
• Strong organizational, problem-solving, and analytical skills
• Versatility, flexibility, and willingness to adapt to changing priorities
• Ability to exercise independent judgment and demonstrate leadership skills
• Proficiency in Microsoft PowerPoint, Word, and Excel
• Proven ability to manage multiple projects and meet deadlines
• Strong interpersonal skills for effective collaboration and stakeholder engagement

While performing the duties of this job, the employee is frequently required to stand, walk, sit, use hands to finger, handle, or feel, talk, hear and concentrate. Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus.

This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements. Reasonable accommodation will be made for otherwise qualified applicants as needed to enable them to fulfill these requirements.

We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

AAA Life Insurance Company does not offer immigration sponsorship for this position. This includes visa types such as H-1B, TN, and STEM OPT. Please do not apply if you currently require or may require employer-sponsored immigration support now or in the future.

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