Senior Paid Media Manager (Richmond, VA) at Workshop Digital – Charlottesville, Virginia

This is a hybrid position located in Richmond, VA.

Who We Are

Workshop Digital is a results-oriented digital marketing agency based in Richmond, Virginia, committed to building strong, lasting partnerships with our clients. For over a decade, we’ve championed transparency and collaboration to deliver measurable results that help businesses grow.

We act as an extension of our clients’ marketing teams, developing customized digital marketing strategies aligned with their unique goals and services.

Our team of experienced digital marketing analysts works side-by-side with clients to gain a deeper understanding of their business, industry, and competitors. By identifying ideal target audiences and uncovering what sets our clients apart, we help their brands stand out and achieve meaningful, measurable impact.

Position Summary

The Senior Paid Media Manager continues to develop their skills with some support from the Director of Paid Media as they take on medium & large-sized clients. They continue to:

Develop strategies and tactics that support client goals and drive strong paid digital marketing performance Build and maintain stronger, deeper client relationships with day-to-day contacts to ensure high client retention and growth Troubleshoot minor to complicated client issues Implement and test new capabilities to enable client growth

In addition, a Senior Paid Media Manager may be asked to train new hires on basic concepts and lead internal account teams.

Responsibilities

Overview

Develop, execute, manage and report on paid media strategies that support client goals and drive strong paid media marketing performanceBuild and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growthStrategically build, manage, and optimize client paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Meta Ads, LinkedIn Ads, Programmatic, and other paid digital marketing channelsActively manage and seek ways to improve account performanceGenerate new quarterly content encompassing blog posts, webinars, internal presentations, or other multimedia formats.Enhance client relationships through a comprehensive understanding of their strategic growth objectives, ensuring long-term client retentionCreate a test hypothesis and implement landing page optimization tests to improve conversion ratesLead junior analysts on joint accountsHelp create and execute educational initiatives for the paid media team, such as developing internal resources and training sessionsProvide support for client services deliverables during the sales process for upsells and new business

Client Communication and Relationships

Develop strong relationships with clients and identify senior stakeholders Attend and participate in all meetings and calls with clients Communicate effectively with various audiences, with support for some clients Create and present insightful, meaningful, accurate reports and analyses with minimal support Execute the Workshop Digital client flag process and proactively identify resolutions Go the extra mile for assigned clients within the scope of the SOW

Internal Communication and Relationships

Proactively seek and gracefully accept feedback Tactfully share feedback with colleagues Immediately inform the Director of Paid Media of any concerns or issues from clients when appropriate Inform the Director of Paid Media of any updates, concerns, or potential points of interest from within the digital marketing community May participate in the interview processSupport special projects

Business Development

Identify new opportunities for clients to meet their business goals Identify opportunities for potential case studies and coordinate with marketing for case study development, with some management support Manage beta tests of new services for the client set Elevate client requests for SOW changes with some support

Training

Provide feedback on training content Develop basic training content with QA Occasionally, conduct basic team trainings to help develop team expertise Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices Occasionally contribute thought leadership content to the Workshop Digital blog and the industry

Channel Management

Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, and other paid digital marketing channels with minimal support Strategically build, manage, and optimize client-paid digital marketing accounts with minimal support Perform keyword and audience research to optimize accounts and influence creative decisions with minimal support Actively manage and seek ways to improve account performance and diversify client budgets to maximize results with minimal support Create and prioritize strategies and supporting tactics that embody clients’ business goals with minimal support Meet and exceed client expectations and set KPIs with minimal support Set up and review Google Analytics (and any other third-party tracking software) with minimal supportIdentify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts, and present these to clients with minimal supportConduct ongoing tests that drive towards growth and achieving client goals with minimal supportTemporarily take on extra client hours to support the team during times of limited bandwidthQualificationsMeets expectations of a Paid Media Analyst and has demonstrated the ability to work with minimal supportDemonstrated ability with medium-complexity clients with respect to: Building strong relationships Prioritizing workload with some support Creating insightful, actionable, and accurate insights for client strategies and reports with some supportPresenting data and insights in a way that is logical, clear, and actionable, with some support Creating effective meeting agendas and leading client meetings with some support Delivering basic training Logging assigned client hours worked Meeting deadlinesProven track record of managing a full client workload consisting of medium-complexity clients and high-complexity clientsCourteous written, verbal, and visual communication skillsStrong analytical capabilities, but may need support for advanced analysis and insights Occasionally provides basic training to other team membersProactively expand basic knowledge base by doing solo research/learning, asking peers to shadow, asking for support projects, etc.Understands and supports leadership vision/decisions May identify and/or support the implementation of initiatives that push the team forwardIntermediate-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google SheetsBenefitsCompetitive salaries25 days PTO, 5 days STO, 12 HolidaysHybrid workspace for Richmonders (only Mondays are required)3 months fully paid Parental Leave8 hours of paid volunteer time per quarter401k with 3% non-elective contributionsA comprehensive health benefit package, including 2 medical plans, dental, and vision insuranceLife insurance, short-term, and long-term disability Profit sharing 2x a year company-wide meetup in Richmond, VACommittee Membership (Community, Culture, Health & Wellness)

List of Awards

1x US Search Awards - Best Small PPC Agency8x Outside Best Places to Work8x Virginia Business Best Places to Work3x Search Engine Land Finalist SalaryExpected base salary range is $80,000 - $87,000 annually, based on experience Equal Opportunity & Inclusion Statement

As an equity-affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regard to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, but we also consciously make efforts to reach out and include diversity in employment, vendors, and clients. All individuals authorized to work for any employer in the U.S. should apply.

The pay range for this role is:80,000 - 87,000 USD per year(Richmond, VA)