Enterprise Growth Marketing Manager at Discovery Education,Inc. – Charlotte, North Carolina
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About This Position
Req Number: Req# 352
Date Posted: Posted Thursday, March 12, 2026 | Expires Saturday, April 4, 2026
Discovery Education is seeking a strategic, data-driven Enterprise Growth Marketing Manager to drive revenue growth across our enterprise account portfolio, including strategic, statewide, and large district partners. This role owns the development and execution of enterprise-level Account-Based Marketing (ABM) and digital growth strategies that directly contribute to pipeline generation, expansion revenue, cross-sell, and retention. Success in this position will be measured primarily by pipeline contribution and overall revenue impact.
The ideal candidate is a hands-on marketing strategist who not only defines enterprise growth strategy but also drives execution of campaigns, programs, and account initiatives from concept through launch and optimization. This individual serves as a trusted advisor to sales, bringing data-driven insights, strategic clarity, and marketing execution excellence to complex enterprise accounts.
In This Role You Will:
Enterprise Growth Strategy & Execution
• Develop and execute integrated marketing strategies that drive pipeline creation, expansion, and cross-sell within the enterprise segment.
• Translate revenue priorities into focused, measurable marketing plans aligned to account lifecycle and growth opportunities.
• Align marketing strategy with state and district-level priorities, funding initiatives, and policy contexts; develop value narratives tied to statewide initiatives.
ABM & Digital Campaign Leadership
• Lead and execute multi-channel ABM and digital marketing programs that engage enterprise K-12 district decision makers.
• Own day-to-day campaign build, launch, and optimization using pipeline and performance insights to maximize revenue impact.
• Provide strategic content direction and messaging frameworks for priority state and district opportunities.
Sales Partnership & Executive Engagement
• Serve as a consultative marketing partner to enterprise sales leaders, aligning on priorities, KPIs, and growth strategy.
• Support executive engagements and strategically aligned events including roundtables and industry briefings.
• Align marketing strategy with state and district-level priorities, funding initiatives, and policy contexts.
• Develop messaging frameworks and value narratives tied to statewide initiatives and multi-stakeholder ecosystems.
• Provide strategic content direction for priority state and district opportunities.
Measurement & Impact
• Define and track KPIs tied to pipeline generation, expansion revenue, and retention; build simple dashboards or reports as needed.
• Synthesize results and recommend next actions to leadership; document learnings to improve future programs.
Core Competencies for Success:
• Strategic Mindset — Connects K–12 market trends and account insights to practical marketing choices; anticipates downstream impacts when planning.
• Plans & Aligns — Turns goals into clear, sequenced plans; manages dependencies, timelines, and resources to meet commitments.
• Drives Results — Sets outcome-based targets and follows through; uses data to adjust quickly and deliver measurable impact.
• Collaborates — Builds strong partnerships with Sales and cross-functional teams; communicates trade-offs and resolves issues constructively.
• Communicates Effectively — Tailors messages for state and district stakeholders; crafts clear value narratives and concise leadership updates.
Credentials and Experience:
• 5+ years of B2B marketing experience with success in ABM and digital roles, demonstrating measurable pipeline and revenue impact.
• Hands-on expertise with marketing automation and CRM (e.g., Marketo or equivalent and Salesforce), ABM platform (e.g., 6sense), and sales enablement tools (e.g., Seismic).
• Strong analytical and strategic thinking skills with the ability to translate performance data into clear, actionable recommendations.
• Proven experience partnering with senior sales leaders to shape account strategy and influence growth outcomes.
• Comfort supporting executive-facing engagements and strategically aligned events.
• EdTech or education-sector experience; familiarity with state funding cycles, procurement processes, and policy landscapes.
• Experience operating in a fast-paced, matrixed environment with concurrent priorities.
• Strong storytelling skills; ability to tailor messaging and value propositions for priority accounts.
• Legal authorization to work in the United States.
This role is designed to be hybrid in Charlotte, NC.
The hiring range for this position is between $87,850 - $97,600 annually, however, base pay offered may vary depending on job-related knowledge, skills, experience, and location. Additionally, this position is eligible for an Annual Bonus.
Serving more than 4.5 million educators and 45 million students, available in approximately half of U.S. classrooms and primary schools in the UK, and more than 140 countries around the globe; we are on a journey to transform teaching and learning though innovative partnerships with school districts, states, ministries of education, and other like-minded organizations.
We have built an award-winning and highly reputable organization because of talented and driven people who work together to accelerate student achievement by tapping into students' natural curiosity and desire to learn by capturing their minds and imagination through the fascination of Discovery.
Why Join Discovery Education?
Discovery Education believes empowering each team member is vital to cultivating high performing, highly engaged teams. Being a part of our team means we partner together to achieve mutual goals. To this end, Discovery Education offers a robust and comprehensive insurance package. You can find a complete listing on our Career Page.
Along with traditional insurance offerings, our inclusive offerings center around:
- Career Development Ownership - Be the driver of your success!
- Continuing Education AND Tuition Reimbursement Programs
- Mentorship program and collaboration with veteran leaders
- Constant opportunities for cross-functional training and skill building
- Uncapped career growth
Team Member Wellness – When you feel great, you do great work!
- Leave for life’s moments including 7 recognized holidays
- Take PTO without the vacation guilt
- Up to 12 weeks of Paid Parental Leave
- Annual Winter Holiday Break (typically the last week of December)
This opportunity is perfect for people interested in joining a high-performing, collaborative team, who enjoy a dynamic industry, and are excited about high-impact, project-based work.
Inspired? We would love the opportunity to review your candidacy! Select the blue “Apply Now” button at the bottom left of the screen to begin your application.
Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the communities we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender, protected veteran status or disabled status, or genetic information.
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