Lifecycle Marketing Specialist at Better – Gurugram

Better is the first AI-native mortgage and home equity finance company, revolutionizing one of the largest financial markets in the world. We make home finance radically more transparent; using AI and proprietary technology to eliminate friction from the mortgage process through our industry-leading AI platform, Tinman, and the first voice-based AI mortgage assistant, Betsy. Our mission is simple: make homeownership cheaper, faster and more accessible by transforming how people buy and finance homes.

The facts that speak for themselves:

- Weve funded over $110 billion in loans (more than any other fintech in the US!)

- Raised over $1.2 billion in equity capital to modernize the $15 trillion mortgage industry

- Betters propriety AI platform makes us an award-winning lender:

- Fintech Breakthrough Award 2025: Best Lending Innovation

- Yahoo! Finance (Jan 2025): Best Mortgage Lender for First-Time Homebuyers Best for quick approval

- Yahoo! Finance (2025): Best Online Mortgage Lender

- Money Magazine (2025): Best for fast closing

- Forbes (2023): Best Online Mortgage Lender

Were building the future of home financeand were looking for smart, driven, ambitious innovators who are ready to tackle the most impactful work of their careers.

Betters Lifecycle Marketing Specialist supports the day-to-day execution of high-quality email and SMS campaigns. This role is highly operational and hands-onfocused on building in Iterable, QA, launch readiness, testing setup, and performance pull/reporting. Youll partner closely with Lifecycle leadership, plus cross-functional stakeholders (Design, Copy, Analytics, Legal/Compliance) to ensure campaigns are accurate, on-brand, and shipped on time.

This role is ideal for someone who loves clean execution, has strong technical email fundamentals (HTML/CSS + dynamic content), and takes pride in catching issues before they reach customers.

Build lifecycle campaigns in Iterable, including campaign setup, audience/segmentation selection, dynamic content blocks, and send scheduling.

Build and edit responsive emails using HTML/CSS, and troubleshoot rendering issues across common devices/clients.

Support campaign trafficking needs: UTMs, link setup, template updates, and basic workflow support as assigned.

Own campaign QA end-to-end: content accuracy, link validation, personalization/dynamic logic, segmentation checks, and formatting consistency.

Use Litmus (or equivalent) to test rendering and fix or escalate issues quickly.

Maintain a repeatable QA checklist and ensure campaigns meet internal standards before send.

Set up and execute A/B tests (subject line, preheader, CTA, layout, messaging) and ensure clean test design (clear hypothesis, audience splits, timing).

Document test outcomes and share learnings with the team for iteration.

Pull campaign results and build lightweight performance summaries (deliverability, engagement, conversion where applicable).

Monitor early performance after launch and flag anomalies (e.g., unexpected bounce/unsub, tracking issues, broken links).

Keep campaign documentation up to date for compliance/audit needs (audience, creative, launch date/time, approvals, UTMs).

Manage tasks and timelines in Asana (or equivalent), proactively communicating status, risks, and dependencies.

23 years experience in CRM/lifecycle/email marketing execution (Iterable preferred; Braze/SFMC/Klaviyo also relevant).

Strong HTML/CSS skills specifically for email (tables, responsive patterns, client quirks), plus comfort with dynamic/personalized content.

Hands-on experience with QA, including rendering tools (Litmus preferred) and meticulous link/content validation.

Experience setting up and interpreting A/B tests; understands basic experimentation best practices.

Comfortable pulling results and speaking to core metrics (deliverability, open/click, unsub, basic conversion).

Extremely organized, high attention to detail, reliable follow-throughships on time with minimal oversight.

Experience with Iterable features like dynamic content, catalogs, snippets, and basic workflows.

Familiarity with UTM governance and common analytics tooling (GA, Looker/Tableau, etc.).

Basic deliverability awareness (bounce types, spam complaints, list hygiene).

Independently builds and QAs campaigns with minimal revisions.

Launches consistently on time with near-zero errors.

Improves team throughput by taking full ownership of production tasks and documentation.

Contributes clear testing learnings and repeatable process improvements (QA checklists, build templates, reporting snapshots).

In Office Perks

Experience our comprehensive office perks, including daily meals and transport facility for commuting to and from the office, available for all employees coming to the office.

Our comprehensive medical plan is available for you, your spouse and dependents. Employees are covered under Mediclaim, Group Term life insurance and Accidental insurance.

Experience flexibility with our night shift allowance, work from home allowance and transportation allowance, where applicable. We prioritize your convenience.