Marketing Technology Specialist at Western Health Advantage – Sacramento, California

Western Health Advantage
Location: Sacramento, CA (Hybrid)
Salary Range: $70,304 – $85,000 annually

"Our purpose is strong, our impact is lasting, join us on the journey"
Western Health Advantage

Western Health Advantage is seeking a Marketing Technology Specialist to support the digital tools and platforms that power our marketing communications. This role is ideal for a marketing professional who enjoys working with technology, optimizing digital campaigns, and using data to improve engagement.

Reporting to the Marketing Manager, the Marketing Technology Specialist will help execute email and SMS campaigns, maintain website content, and support the marketing technology platforms that enable Western Health Advantage to communicate effectively with members, partners, and the community.

This hybrid position based in Sacramento, California offers the opportunity to collaborate with a mission-driven team while supporting digital initiatives that enhance the experience of our members and partners.

• Build, test, and deploy email and SMS campaigns using Salesforce Marketing Cloud (SFMC) or similar platforms.

• Create and manage audience segments to support targeted communications.

• Support automated and lifecycle campaigns.

• Conduct quality assurance testing to ensure campaign accuracy, personalization, and deliverability.

• Monitor campaign performance and provide reporting insights to improve engagement.

• Maintain and update website content using Sitecore CMS.

• Update landing pages and campaign content as needed.

• Ensure content accuracy, brand consistency, and proper tagging.

• Support SEO best practices to improve visibility and performance.

• Support the administration and optimization of the marketing technology stack.

• Monitor campaign performance and maintain reporting dashboards.

• Troubleshoot platform issues and escalate when necessary.

• Maintain the email marketing calendar and support campaign scheduling.

• Document processes and assist with onboarding team members to marketing tools.

• Stay current on marketing technology trends and platform updates.

• Support social and digital marketing initiatives.

• Ensure all communications meet brand standards, audience needs, and regulatory guidelines.

• Assist with marketing and operational platforms and contribute to special projects as needed.

• Associate’s or Bachelor’s degree in Marketing, Communications, Information Technology, Business, or a related field preferred.

• 1–2 years of experience in marketing operations, digital marketing, marketing technology, or a related field.

• Experience with Salesforce Marketing Cloud or similar marketing automation platforms preferred.

• Experience building and deploying email marketing campaigns.

• Familiarity with audience segmentation and data management principles.

• Experience working in a content management system (CMS).

• Basic understanding of HTML/CSS is a plus.

• Strong attention to detail and quality assurance mindset.

• Ability to quickly learn new platforms and technologies.

• Strong organizational, analytical, and communication skills.

• Ability to analyze marketing campaign performance and identify opportunities for improvement.

• Ability to work independently while collaborating with cross-functional team

• Experience with Salesforce Marketing Cloud or similar marketing automation platforms preferred.

• Experience building and deploying email marketing campaigns.

• Familiarity with audience segmentation and data management principles.

• Experience working in a content management system (CMS).

• Basic understanding of HTML/CSS is a plus.

Western Health Advantage is committed to providing equal employment opportunities to employees and applicants for employment on the basis of merit and without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, physical or mental disability, medical condition, genetic information, marital status, ancestry, military or veteran status, or any other basis made unlawful by federal or state law. (EOE)

Western Health Advantage values and supports the unique talents and strengths that each employee brings to our organization. Collaborating with the best and the brightest means a dynamic, fulfilling work experience for you — and excellent customer service for our members.