Senior Customer Acquisition Growth Marketing Manager (Direct Mail) at Jobgether – United States

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Customer Acquisition Growth Marketing Manager (Direct Mail) in the United States.

In this role, you will lead and scale one of the most impactful customer acquisition channels within a high-growth environment. You will oversee large-scale direct-to-consumer direct mail programs while leveraging advanced targeting strategies, data analysis, and creative experimentation to drive measurable growth. Working cross-functionally with analytics, data science, creative, and marketing teams, you will translate insights into high-performing campaigns. This position offers the opportunity to manage significant marketing investment and shape multi-channel acquisition strategies that deliver strong ROI. You will thrive in a performance-driven, collaborative environment where experimentation and data-informed decision-making guide marketing success.

As a Senior Customer Acquisition Growth Marketing Manager, you will oversee the development, execution, and optimization of direct mail acquisition strategies:

• Lead and scale a high-volume direct-to-consumer direct mail prescreen program, managing one of the organization’s most significant acquisition channels.

• Design and execute targeting strategies, including triggers, third-party list partnerships, and prescreen initiatives to efficiently expand reach.

• Analyze campaign performance across direct mail and digital channels to identify trends, measure ROI, and recommend optimization strategies.

• Collaborate with marketing analytics and data science teams to refine audience segmentation, prescreen criteria, scoring models, and campaign forecasting.

• Develop creative briefs and coordinate with creative teams and external agencies to produce compliant, high-performing marketing assets.

• Lead testing and experimentation across targeting, messaging, and creative formats to improve key metrics such as CAC, conversion rates, and lifetime value.

• Manage agency relationships and vendor partnerships to ensure timely, high-quality campaign delivery.

• Oversee complex projects and marketing budgets, ensuring effective allocation of resources and measurable impact on growth.

The ideal candidate combines strong marketing expertise with data-driven decision-making and cross-functional leadership:

• 7+ years of experience in growth or performance marketing roles.

• At least 3+ years managing large-scale prescreen direct mail programs (3M+ mail pieces per month), preferably within consumer lending or financial services.

• Strong analytical capabilities with experience evaluating campaign performance and making data-driven marketing decisions.

• Hands-on experience with SQL or similar tools for independent analysis is preferred.

• Proven experience developing creative briefs and managing creative testing and production workflows.

• Ability to collaborate effectively with cross-functional teams including data science, analytics, creative, and marketing stakeholders.

• Experience managing multi-channel acquisition strategies across direct mail, digital, email, and retargeting channels.

• Excellent project management, communication, and organizational skills with strong attention to detail.

• Bachelor’s degree required; advanced degree is a plus.

This role offers a competitive compensation package and a range of benefits designed to support flexibility, well-being, and professional growth:

• Competitive base salary based on location:

  • Tier 1 (San Francisco Bay Area, New York, Seattle): $157,000 – $172,000

  • Tier 2 (Chicago, Austin, Denver, Boston, Washington DC, San Diego, Portland, Sacramento, Philadelphia, Los Angeles, Santa Barbara): $142,000 – $156,000

  • Tier 3 (All other U.S. metro areas): $125,000 – $138,000

• Meaningful equity participation.

• Comprehensive medical, dental, and vision coverage with FSA and HSA options.

• 401(k) retirement plan, life insurance, and short- and long-term disability coverage.

• Unlimited paid time off and 10 company holidays.

• Fully paid parental leave with additional transition support.

• Flexible remote work environment with optional in-person collaboration.

• Monthly stipends for internet, mobile plans, and wellness.

• One-time home office setup reimbursement and company-provided equipment.