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General Manager (Brazil) at Fresha – São Paulo

Fresha
São Paulo
Posted on
NewJob Function:Executive/Management
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About This Position

General Manager (Brazil)

The AI-powered OS for beauty,
wellness and self-care

Fresha is the operating system for the global beauty, wellness and self-care industry, connecting and powering everything from salons and barbers to spas, medspas, fitness studios and health practices.

Marketplace + SaaS platform + Fintech


About Fresha
Fresha is the leading AI-operating system trusted by millions of consumers and businesses worldwide. Fresha is used by 130,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date.

The company is headquartered in London, United Kingdom, with 15 global offices located across North America, EMEA and APAC.
Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with an intuitive business software and financial technology solutions.
Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management.
The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google

Are you a bold, commercially driven leader ready to build something from the ground up?
Reporting directly to global leadership, you will own the commercial strategy and execution for Brazil. You'll recruit and grow a high-performing team, develop and drive the go-to-market plan, and be the driving force behind Fresha's success in one of Latin America's most exciting markets.
What You'll Do
  • Define and execute the Brazil commercial strategy, achieving sales targets and growing market share.
  • Build and lead a world-class team of sales professionals across Pre-Sales, Inside Sales, Business Development, and Account Management.
  • Own the full sales cycle — from prospecting and territory planning to pipeline management and forecasting.
  • Create and standardize scalable sales processes to drive operational efficiency and partner satisfaction.
  • Set, communicate, and manage performance expectations (weekly, monthly, quarterly, and annual KPIs).
  • Champion best-in-class use of HubSpot to maximize team productivity and visibility.
  • Motivate, coach, and empower your team to deliver exceptional results for Fresha's partners.
What we're Looking For
  • Proven B2B commercial leadership experience in SaaS, digital sales, online marketplace, or payments — with teams of 50+ across multiple locations.
  • Deep experience managing all commercial functions: Pre-Sales, Inside Sales, Business Development, and Account Management.
  • Track record of hitting targets and building high-performing teams from scratch.
  • Highly analytical and data-confident — you use numbers to make decisions.
  • Entrepreneurial mindset: self-starter, adaptable, and energized by a fast-paced environment.
  • Strong relationship builder with the ability to influence stakeholders at all levels.
  • A team player who's happy to roll up their sleeves when needed.
  • Fluent in Portuguese and English.
The Setup
This is a full-time position. You will be employed locally in Brazil through our trusted Employer of Record partner, ensuring full CLT compliance — including all statutory benefits, FGTS contributions, and a bilingual employment contract.
Inclusive workforce
At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable.
We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment.
We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.
If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.

Job Location

São Paulo

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