Video Content Creator for Direct Response – Paid Social at Innovative Metrics – Beverly Hills, California

We are a performance marketing team focused on lead generation and DTC growth across verticals including mortgage, solar, insurance, home services, and supplement/vitamin brands.

Our business is driven by data, speed, and creative iteration. We don’t just “make content”—we produce ads that convert and scale.

We are looking for a Direct Response Video Creator who can work closely with our media buying team to produce high-performing video creatives that hit CPL and CAC targets.

• Create high-converting video ads for Meta (Facebook/Instagram), TikTok, and YouTube Shorts
• Turn winning angles into multiple creative variations quickly
• Develop hooks, scripts, and concepts designed to stop scroll and drive action
• Collaborate directly with media buyers to iterate based on performance data
• Analyze ad performance (CTR, hook rate, retention, CPA) and refine creatives accordingly
• Produce UGC-style, testimonial, founder-style, and problem/solution ads
• Leverage AI tools to generate, iterate, and scale creative production (avatars, voice, editing, etc.)
• Plan and execute on-location shoots with models/actors
• Maintain a high output of creatives (5–20+ per week depending on workflow)

• Proven experience creating direct response video ads (not just organic content)
• Strong understanding of:
  • Hooks / scroll-stopping intros
  • Conversion-focused storytelling
  • Ad fatigue and creative iteration
• Experience working with paid social teams or media buyers
• Ability to produce content quickly and consistently
• Comfortable receiving and acting on performance-driven feedback

• Experience in:
  • Lead generation (mortgage, solar, insurance, home services)
  • DTC brands (supplements, vitamins, health products)
• Familiarity with Meta Ads and/or TikTok Ads performance metrics
• Experience producing or directing UGC-style content
• Copywriting or scripting skills for ads

• Your creatives help lower CPL and CAC over time
• You consistently generate new winning angles and iterations
• You move fast, test aggressively, and improve based on data
• You become a key partner to our media buying team

• Competitive monthly compensation (based on experience)
• Performance-based bonuses tied to winning creatives and scaling results
• Comprehensive healthcare coverage - Medical, Dental and Vision
• Paid vacation
• Paid sick and mental health days
• Performance Incentives with potential for unlimited incentives by meeting collective KPIs - your success drives our shared growth
• Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits
• Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises