Marketing Technology & Operations Lead at Berkshire Hathaway Direct Insurance Company – Omaha, Nebraska

At biBerk, we’re looking for a Marketing Technology & Operations Lead to help strengthen and scale how our marketing systems, data, and performance measurement work together.

This role sits at the intersection of marketing, data, and technology—responsible for improving how we collect, structure, and activate data to drive smarter decisions and better outcomes. You’ll play a key role in advancing our marketing infrastructure, enabling more reliable reporting, and improving how we partner cross-functionally to execute.

You’ll help shape and evolve our marketing technology ecosystem to better support business goals, while remaining hands-on in execution and problem-solving.

This is an opportunity for someone who enjoys rolling up their sleeves, solving complex problems, and building more efficient systems—while also stepping into light people leadership and cross-functional influence.

This is a hybrid role that requires in-office work in Omaha, Nebraska.

Job Responsibilities

Marketing Data, Infrastructure & Governance

• Own the integrity, accuracy, and governance of marketing data across systems, ensuring reliable tracking, tagging, and data flow
• Partner with IT, Data, and Product to strengthen and scale marketing data infrastructure, including monitoring and alerting for data quality issues
• Support the evolution toward a more centralized marketing data environment (e.g., data warehouse, CDP readiness) and improve the flow of conversion data into marketing platforms (e.g., via APIs)

Reporting, Analytics & Measurement Enablement

• Build and scale automated reporting (e.g., PowerBI) to deliver a clear, trusted view of marketing performance
• Ensure consistent definition, calculation, and reporting of key marketing KPIs across systems and channels
• Partner in advancing measurement approaches (attribution, LTV, forecasting) and translate insights into actionable marketing recommendations

Cross-Functional Operations & Project Leadership

• Act as the primary marketing advocate in cross-functional prioritization (particularly with IT, Data, and Product)
• Improve how marketing work is scoped, prioritized, and executed within sprint cycles
• Identify and resolve process gaps to improve speed, alignment, and accountability across teams

CRO & Testing Enablement

• Partner with marketing teams to prioritize and execute website and landing page improvements
• Establish structured testing and optimization processes to improve conversion rates
• Ensure tracking frameworks support accurate measurement of experiments

Team Support & Growth

• Provide guidance and direction to a future Marketing Analyst
• Help elevate the team’s ability to use data effectively in decision-making
• Contribute to scalable processes and documentation

Innovation & Future Capabilities

• Stay informed on emerging technologies, including AI-driven marketing and analytics capabilities, and identify practical applications
• Evaluate and recommend improvements to the marketing technology stack to support scalability and performance

Qualifications

Technical & Analytical Skills

• Working knowledge of marketing data infrastructure, tracking, and tagging (e.g., GTM, GA4)
• Familiarity with data environments (data warehouses, BI tools like PowerBI, etc.)
• Experience with or exposure to SQL and/or Python
• Familiarity with advanced measurement approaches such as attribution models, MMM, forecasting, or predictive modeling
• Understanding of how to operationalize data for marketing use cases (reporting, optimization, audience activation)
• Familiarity with platforms such as Salesforce, SFMC, analytics tools like GA4, tag management, and digital advertising ecosystems

Core Capabilities

• Comfortable balancing hands-on execution with strategic thinking
• Strong problem-solving skills with the ability to identify root causes and drive solutions
• Ability to navigate ambiguity and influence across teams with competing priorities
• Clear communicator who can translate between technical and non-technical stakeholders
• Highly organized with the ability to manage multiple initiatives simultaneously

Experience & Education

• ~5–8 years of experience in marketing technology, marketing operations, analytics, or a related field
• Bachelor’s degree in Marketing, Analytics, Technology, Business, or a related field.
• Experience working across marketing, data, and technical teams in a cross-functional environment
• Background in digital marketing measurement, tracking, and performance analysis

What Success Looks Like

• Marketing data is reliable, trusted, and accessible across the organization
• Reporting is automated and provides clear executive-level visibility
• Cross-functional collaboration with IT, Data, and Product is efficient and effective
• Tracking and tagging are accurate, with proactive monitoring in place
• Conversion rate optimization efforts drive measurable improvements

About Us

biBerk is where commercial insurance buyers can obtain coverage for their businesses from insurers of the Berkshire Hathaway group of Insurance Companies, one of the best capitalized insurance groups in the world. Our ultimate parent, Berkshire Hathaway Inc. (berkshirehathaway.com) is a holding company with diversified interests in a host of industries, including insurance, energy, transportation and manufacturing. Most policies issued through biBerk.com will be underwritten by Berkshire Hathaway Direct Insurance Company (""BHDIC""), which is an AM Best rated A++ insurer.

BHDIC is domiciled in Omaha, Nebraska. BHDIC and the team at biBerk are focused on helping small business owners quickly and easily buy affordable insurance directly from a financially strong insurance company they can trust.

BHDIC is excited to announce our comprehensive benefits package with some new and enhanced features for 2026 that include:

• Medical (PPO/HDHP), vision, disability, and life insurance.
• Enhanced dental plan with orthodontia coverage in addition to a standard plan.
• Generous PTO plan for all benefit-time eligible employees.
• Paid company holidays and 4 floating holidays.
• Paid parental leave.
• Employee Retirement Savings Plan/401(k) with company match and immediate vesting.
• Education Assistance Program that offers 100% upfront tuition reimbursement after 6 months of service for approved degree programs.
• Service Recognition Program that provides a monetary award to be used toward a vacation every 5 years of employment.
• Wellness Initiatives that include Fitness Center and Weight Watchers Reimbursement programs.
• Voluntary benefits that include accident, critical illness, and hospital indemnity.
• Employee discount and rewards program on travel, tickets, electronics, home, and more.

In accordance with pay transparency laws and regulations, the following good faith compensation range estimate is being provided. The salary range for this position is $100,000-$125,000 per year. Final compensation will be based on candidate qualifications, geographic location, and other considerations permitted by law.