V.I.E - Junior Brand Manager (M/W) at Bel Brands USA – Braine-L'Alleud, wallonne, Région

For All, For Good, our company signature, reflects Bel’s commitment to a healthier and responsible food for all. This mission mobilizes 12,600 employees every day in over 30 countries to build a profitable and sustainable business model.

Universal and positive, our brands - The Laughing Cow®, Kiri®, Mini Babybel®, Boursin® - are constantly reinventing themselves to offer healthier and responsible fruit and dairy snacks to all consumers.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Then join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project !

#IWorkForAllForGood

CONTEXT

We are looking for a Junior Brand Manager (VIE) to join our Marketing team in Belgium (Braine-l’Alleud, (+/- 30 km from Brussels) for a 12-month mission starting in September 2026.

In this role, you will work on iconic brands such as Maredsous and Boursin, supporting their growth in a dynamic and competitive FMCG environment. You will be fully integrated into the marketing team and collaborate closely with cross-functional stakeholders (sales, supply, finance…). This position offers a unique opportunity to gain a 360° understanding of brand management, from strategy to execution.

Under the supervision of the Brand Manager, you will contribute to the development and implementation of marketing plans, with a direct impact on brand performance and business growth.

MISSIONS

1. BRAND MANAGEMENT & ANALYSIS

• Support the development of the brand’s annual and long-term strategy (2027–2029 roadmap)
• Contribute to market analysis: category trends, competition, consumer insights
• Monitor brand performance (Nielsen, internal data, KPIs) and identify growth opportunities
• Deliver ad hoc business cases and recommendations to support decision-making
• Participate in the preparation of strategic presentations and internal reports

2. MEDIA & COMMUNICATION (ATL & DIGITAL)

• Support the definition and execution of media plans (TV, digital, social, influence)
• Coordinate with creative and media agencies (briefing, follow-up, evaluation)
• Contribute to campaign development: from briefing to execution (Big bursts & Always-on)

3. ACTIVATION, IN-STORE & FIELD EXECUTION (BTL)

• Develop sales support tools (POS materials, one-pagers, promo materials)
• Coordinate activation projects with internal teams and external partners
• Drive the execution of promotional plans and in-store visibility initiatives
• Contribute to the development of customer presentations and promo books

4. INNOVATION & RENOVATION

• Drive the innovation pipeline: from pre-explo to market launch following internal processes
• Follow product renovation projects with factories and external partners
• Contribute to launch plans and post-launch performance tracking

5. TRANSVERSAL OPERATIONS

• Act as a key point of contact between Marketing, Sales, Supply Chain and Finance
• Support demand planning and sales forecasting processes
• Ensure alignment with internal stakeholders on key projects
• Participate in monthly business reviews and operational meetings
• Contribute to budget monitoring and management

YOUR PROFILE

We are looking for a motivated and curious candidate eager to learn and grow in a fast-paced FMCG environment.

This role is for you if…

• You enjoy taking ownership and turning ideas into action
• You like working on multiple topics at the same time, from strategy to execution
• You are curious about how brands grow and perform in a competitive market
• You are comfortable working with data but also enjoy the creative side of marketing
• You like collaborating with different teams and making things happen together

BACKGROUND

• Master’s degree Marketing or equivalent
• First experience in Marketing / Brand Management (internships included)
• FMCG or consumer-driven environment is a plus!

LANGUAGES

• Fluent in French and English is mandatory
• Dutch is a plus

If you think that this job is for you, please click now on the button "Apply". The recruitment team of your site will contact you very soon.