Marketing Specialist - SEM at WORKSIMPLI SOFTWARE LLC – San Juan

SEM Specialist

WorkSimpli Software – San Juan, Puerto Rico (Hybrid)
Full-Time | Reports to: Director of Marketing

About WorkSimpli Software

WorkSimpli Software builds digital tools that make work easier. Our SaaS products — including PDFSimpli and other workflow solutions — serve millions of users worldwide. As a data-driven and growth-focused organization, paid search and performance marketing are critical components of our customer acquisition strategy.

We are seeking a skilled SEM Specialist to support and execute our paid search initiatives, optimize campaign performance, and contribute to scalable growth across our digital products.

Position Summary

The SEM Specialist is responsible for executing, monitoring, and optimizing paid search campaigns across search engine marketing platforms. This role is a hands-on, individual contributor position focused on improving campaign efficiency, driving qualified traffic, and maximizing return on ad spend.

The ideal candidate is analytical, detail-oriented, and comfortable working with data, testing frameworks, and cross-functional teams. This role works closely with the Director of Marketing and internal stakeholders to ensure paid search efforts align with broader marketing and business objectives.

Essential Duties and Responsibilities

• Execute and manage paid search campaigns across platforms such as Google Ads and Microsoft Ads.
• Conduct ongoing keyword research, expansion, refinement, and negative keyword management.
• Create, test, and optimize ad copy, extensions, and campaign structures.
• Monitor daily campaign performance and make bid, budget, and targeting adjustments.
• Track key performance indicators (CTR, CPA, conversion rate, ROAS) and support weekly and monthly reporting.
• Analyze performance data to identify trends, issues, and optimization opportunities.
• Collaborate with Content, Design, and Web teams to optimize landing pages for paid traffic.
• Assist with A/B testing initiatives for ads, keywords, and landing pages.
• Conduct competitor and market research to inform paid search strategies.
• Maintain organized documentation of campaigns, tests, and performance learnings.
• Stay current with SEM platform updates, algorithm changes, and industry best practices.

Qualifications

Required:

• Bachelor’s degree in business, Computer Engineering, Communications, or related field and/or equivalent experience.

Preferred:

• Experience in SaaS, subscription-based, or digital product environments.
• Familiarity with Google Analytics, Looker Studio, or similar reporting tools.
• Exposure to landing page optimization and conversion rate optimization (CRO).
• Basic understanding of SEO and broader digital marketing channels.

• Hands-on experience managing and optimizing paid search or SEM campaigns.

• Strong analytical skills with experience interpreting performance data.
• Working knowledge of Google Ads and Microsoft Ads.
• Familiarity with web analytics and conversion tracking concepts.
• Strong attention to detail and ability to manage multiple campaigns simultaneously.
• Ability to work independently while collaborating effectively with cross-functional teams.

Core Competencies

• Data-driven decision making
• Attention to detail and accuracy
• Analytical thinking and curiosity
• Initiative and continuous improvement mindset
• Collaboration and clear communication

Compensation and Benefits

• Salary Range: Based on experience and internal leveling
• Benefits: Health insurance, paid time off, hybrid work schedule, and professional development opportunities

Work Environment

• Hybrid position based in San Juan, Puerto Rico. WorkSimpli Software offers a collaborative, fast-paced environment focused on innovation, accountability, and measurable results.