Demand Generation Lead at Kastle Systems – Falls Church, Virginia

Kastle Systems
Demand Generation Lead

US-VA-Falls Church

Job ID: 2026-4801
# of Openings: 1
Category: Marketing
Kastle - Falls Church

Overview

Demand Generation Lead

Kastle is rebuilding its marketing function to create a modern, predictable pipeline engine aligned directly with revenue. We’re looking for a Demand Generation Lead who can design the system, roll up their sleeves, and build momentum fast.

This is a senior, hands-on role for someone who has built demand engines before and understands long B2B sales cycles, complex buying committees, and the importance of sales alignment.

Responsibilities

What You’ll Do

• Own marketing-sourced pipeline targets
• Design and manage the full funnel from first touch to SQL
• Partner weekly with Sales leadership on lead quality and conversion
• Build and prioritize demand programs across inbound and search
• Set attribution, reporting, and performance benchmarks
• Be hands-on in HubSpot early while building leverage through the team

Qualifications

What We’re Looking For

• 8–12+ years in B2B demand generation
• Experience in enterprise, SaaS, PropTech, or CRE-adjacent businesses
• Deep HubSpot experience
• Strong operator mindset: metrics > activity
• Comfortable influencing sales leaders and executives

This role is not about “leads.” It’s about pipeline and revenue impact.