Marketing Coordinator in Duluth, Minnesota at SPIRIT MOUNTAIN

The Marketing Coordinator supports Spirit Mountain’s marketing efforts through hands-on content creation, communication, and coordination across departments. This role is highly interactive, spending time throughout the mountain capturing real-time experiences and translating them into engaging content for social media, web, and email.

This position is ideal for someone who is outdoorsy, creative, detail-oriented, and excited to grow a career in marketing within the ski, bike, and recreation industry. This role also plays a key part in maintaining energy, connection, and culture across the organization.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Capture photo and video content across the mountain (ski hill, bike trails, events, retail, food & beverage, campground, etc.)
• Create and draft social media content for review and approval by the Marketing Director
• Assist in maintaining accurate and up-to-date information across platforms:
• Website (including updates such as hours, mountain message, and operational info)
• Google Business listings (hours, closures, updates)
• Draft marketing emails and written content for campaigns, events, and promotions
• Attend events, programs, and activities to capture real-time content
• Partner with internal departments (Retail, Food & Beverage, Outdoor Ops, HR/Recruiting, Campground, etc.) to gather timely and accurate information for promotions and communications
• Assist in developing and maintaining a content calendar for social media and marketing initiatives
• Monitor and respond to internal communications (email, Teams) in a timely and professional manner
• Support promotion of events, programming, and seasonal offerings
• Help reinforce brand voice and consistency across all communications
• Contribute to a fun, engaging, and connected culture across employees and departments

SCHEDULE & BENEFITS

• This is a part-time, flexible role averaging approximately 17–20 hours per week
• Schedule will vary based on operational needs, events, and content opportunities (including some weekends, evenings, and holidays)
• Opportunity for a hybrid schedule, with some tasks completed remotely (content drafting, scheduling, website updates, etc.)
• Position is seasonal, with an anticipated layoff period in April/May depending on operational needs

Benefits & Perks:

• $1 Season Pass
• Buddy Passes
• 30% discount on Food & Beverage
• Accrued Sick Time Pay

MINIMUM QUALIFICATIONS

• Strong written and verbal communication skills
• Comfortable working in a fast-paced, deadline-driven environment
• Ability to manage multiple tasks and shifting priorities
• Basic proficiency with social media platforms (Instagram, Facebook, etc.)
• Willingness to work a flexible schedule, including weekends, evenings, and holidays as needed
• Ability to work independently while staying aligned with direction and feedback

DESIRED QUALIFICATIONS

• Experience with content creation (photography, video, social media)
• Familiarity with website content management systems (WordPress or similar)
• Experience drafting marketing emails or promotional content
• Knowledge of the ski, bike, or outdoor recreation industry
• Experience developing or managing a content calendar
• Basic understanding of branding and marketing strategy
• Comfortable on skis and/or mountain biking (or willingness to learn)
• Energetic, outgoing personality with a natural ability to connect with people

PHYSICAL REQUIREMENTS

• Ability to move throughout mountain terrain in varying weather conditions
• Ability to stand, walk, ski, or bike for extended periods of time
• Ability to lift and carry up to 25 lbs (camera equipment, materials, etc.)
• Ability to work outdoors in all seasons

CORE VALUES

• Safety: Our top priority is the safety of our employees and guests.
• Superior: Guest Service: Every employee treats our visitors as valued guests.
• Respect: We engage respectfully with each other and with our guests.
• Honesty: We communicate information honestly and in a timely manner.
• Best Efforts: We do our best, every day.
• Humor: We use appropriate humor to create an enjoyable environment for all.
• Ownership: We care for Spirit Mountain facilities as if they were our own.
• Integrity: We always act with integrity.