Manager, Social Media & Digital Strategy in Greater Toronto Area at AIP Connect
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Job Description
The successful candidate will own digital performance across channels, using data and insights to continuously optimize content, campaigns, and overall effectiveness. This role requires strong judgment, collaboration, and the ability to operate in a fast-paced, deadline-driven environment.
This role leads the strategy, planning, and execution of the Foundation’s digital ecosystem—including social media, email marketing, and digital initiatives—with a focus on engagement, conversion, and audience expansion.
Lead the development and execution of integrated digital and social media strategies aligned with organizational goals
Drive audience growth, engagement, and conversions across all digital channels
Establish KPIs and performance benchmarks, with accountability for achieving and exceeding targets - with accountability for achieving and exceeding targets, including quarterly performance reporting
Monitor, analyze, and optimize performance across social, email, web, and paid channels
Own and manage all day-to-day content for the Foundation’s social media platforms (Instagram, Facebook, LinkedIn, YouTube)
Plan, create, and publish high-quality, engaging content across platforms that is relevant, aligned with current initiatives, and includes clear, compelling calls to action
Conceptualize, film, and produce social-first content including reels and short-form video
Provide live, on-site social media coverage of Foundation signature events, community events, and fundraising initiatives
Manage community engagement across platforms, ensuring timely and brand-aligned responses
Conduct monthly audits of social media performance and optimize accordingly
Lead audience segmentation and targeting strategies to support personalized engagement
Partner with Database & Donor Systems and IT teams to leverage data insights
Develop and implement strategies to grow digital audiences and supporter base
Identify opportunities to amplify reach through stakeholders, partners, and community networks
Lead integrated digital campaigns supporting fundraising, events, and organizational priorities
Align digital strategy with direct response and fundraising initiatives
Support donor acquisition, stewardship, and conversion through digital channels
Leverage social, email, and web to support Signature Events, Community Events, and Giving Circles
Audit the current state of social and digital as it relates to Events promotion and implement a strategy for collaborating with sponsors, vendors, donors, and other stakeholders
Develop and execute email marketing strategies to drive engagement, stewardship, and fundraising
Create and manage multiple email campaigns per month
Support copywriting, design, scheduling, and deployment of email communications
Utilize A/B testing to evaluate campaign performance, leveraging insights and data-driven results to continuously optimize content, targeting, and overall effectiveness
Monitor and report on performance metrics
Create and publish blog posts and landing pages optimized for engagement and SEO
Support ongoing website updates and user experience improvements
Ensure digital content aligns with brand, messaging, and campaign objectives
Oversee and optimize the Google Ad Grant account
Act as primary liaison with external agency partners
Provide strategic direction and ensure performance against KPIs
Evaluate agency effectiveness and identify opportunities for optimization
Manage the CEO’s personal social media presence, aligning tone and voice with leadership positioning
Exercise discretion and integrity in all executive communications
Collaborate with internal and external stakeholders to amplify reach and engagement
Ensure compliance with AODA, CASL, and Law 25 requirements
Maintain a strong understanding of digital best practices and emerging trends
Work collaboratively across Marketing, Events, and Philanthropy / fundraising teams
Align digital efforts with broader organizational campaigns and initiatives
Manage multiple priorities, meet strict deadlines, and perform effectively under pressure
Leads a culture of testing and innovation across direct response campaigns, continuously exploring new approaches to improve performance.
Identifies and implements opportunities to leverage AI-enabled tools to enhance segmentation, personalization, and campaign optimization.
Tests new channels, tactics, and creative approaches to strengthen lead generation and revenue growth.
5–7 years of progressive experience in digital marketing, social media, or performance marketing roles
Proven success driving engagement, growth, and conversions across digital channels with a flair for creativity and innovation
Strong experience in content creation, including video and social-first formats
Experience managing email marketing, digital campaigns, agencies and vendor relationships
Strong analytical and data-driven mindset with the ability to make data-based decisions to improve campaign performance
Experience with Google Analytics or similar is an asset
Experience with WordPress or similar CMS platforms is an asset
Proven ability to independently manage a portfolio of social media and digital programs
Strong analytical skills, with the ability to translate data into actionable insights
Experience leveraging or exploring data-driven and AI-enabled tools is an asset.
Excellent project management and organizational skills.
Strong communication and collaboration skills.
Results-oriented, proactive, and highly accountable.
Experience in nonprofit or healthcare fundraising is an asset.
$83,000 - $99,000 a year