Digital Marketing Specialist at Distro – Mérida, Baja California

We are seeking a Marketing Coordinator / Digital Marketing Specialist to support digital marketing and communications across 50+ locations in Washington, Idaho, Colorado, Oregon, and New Mexico.

This role suits a versatile professional who enjoys balancing technical, creative, and analytical work, and can handle detailed and sometimes repetitive tasks while adapting to shifting priorities.

You will report to the Marketing Manager and collaborate closely with the marketing team.

Key Responsibilities:

Build, expand, and optimize website, city, and sub-city service pages for improved local visibility and organic SEO performance.

Audit and update website pages for structure, clarity, local relevance, and SEO enhancement.

Perform WordPress maintenance including content edits, page creation, formatting, and routine updates.

Conduct competitor, market, and industry research to uncover new content and marketing opportunities.

Assist with digital marketing campaigns such as PPC and paid social.

Support website redesign efforts including content reorganization, tone alignment, migration, and post-launch tasks.

Create and update marketing materials like flyers, one-pagers, digital graphics, and branch-ready assets adhering to brand guidelines.

Support marketing operations covering campaign execution, reporting, data organization, quality assurance, uploads, and documentation.

Assist in analytics and performance tracking using GA4 and Google Search Console.

Collaborate with the marketing team on digital content, campaigns, and operational priorities.

Requirements: Education:

Bachelor's degree in digital marketing, web design, marketing, communications, or related field (or equivalent experience).

Experience:

35 years in corporate marketing, preferably in multi-location companies.

Experience with WordPress or similar CMS.

Strong SEO/GEO knowledge including metadata, keywords, tagging standards, and AI/GEO trends.

Proficiency with analytics tools such as GA4 and Google Search Console.

Ability to create graphic assets using Canva or Adobe Creative Suite.

Technical Skills:

WordPress

SEO/GEO fundamentals

GA4 & Google Search Console

Adobe Creative Suite / Canva

Social media platforms (Facebook, Instagram, YouTube, Twitter, LinkedIn)

Soft Skills:

Creative and analytical mindset

Excellent organization and attention to detail

Flexibility to manage shifting tasks and priorities

Positive attitude and good sense of humor

Commitment to purpose-driven work

Passion for improving lives, aligned to mission: "Improve More Lives."

Schedule:

Monday to Friday

8:00 AM 6:00 PM PST

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