Marketing Development Program at Lakeland Industries – Huntsville, Alabama

Marketing Development Program

Department: Marketing
Location: Corporate Office – Huntsville, AL

Position Overview
Lakeland Fire + Safety is a global leader in Personal Protective Equipment (PPE), dedicated to protecting workers in demanding environments through safety, innovation, and operational excellence. As our Fire business continues to grow, we are investing in building a strong marketing pipeline to support key partnerships, product initiatives, and long-term expansion.
The Marketing Development Program role is designed for highly motivated junior or senior undergraduate students interested in gaining hands-on experience in product marketing, campaign execution, and cross functional project coordination. This role is structured to provide meaningful ownership of marketing initiatives, while working directly with product marketing to support critical initiatives tied to new program development. Offering exposure to real-time business priorities, there will be opportunities to contribute ideas, participate in strategic discussions, and help drive execution of marketing deliverables that directly impact Lakeland’s expanding fire business.
This development opportunity is best suited for individuals who are proactive, organized, and comfortable taking initiative in a collaborative, fast-paced environment.

Essential Duties + Responsibilities
ISP Marketing

• Serve as the primary marketing point of contact for assigned ISP companies

• Lead meetings, including agenda development, note-taking, and follow-up actions

• Develop and execute marketing tactics aligned to partnership goals and business priorities

• Manage timelines, deliverables, and communication to ensure initiatives are executed on schedule

• Collaborate with internal teams and external partners to maintain alignment and momentum

Campaign + Initiative Execution

• Develop marketing copy and messaging for partnership-driven campaigns and initiatives

• Own execution of tactical marketing efforts, including social media content, email campaigns, and related assets

• Manage content calendars and coordinate scheduling across platforms

• Partner with Product Marketing to support broader campaign strategy, messaging alignment, and go-to-market execution

• Identify opportunities to enhance partnership visibility and engagement through new tactics or channels

Project Coordination + Digital Support

• Support project timelines and deliverables across internal stakeholders and external vendors

• Organize and track marketing assets, approvals, and project status updates

• Support website updates and content management in WordPress

• Assist in development of marketing materials and assets for product launches and key initiatives

Required Qualifications

• Actively pursuing or recently completed a degree in Marketing, Business, Communications, or related field

• Demonstrated experience through internships, leadership roles, or academic projects managing marketing initiatives or campaigns

• Comfortable communicating with stakeholders and participating in project meetings

• Highly organized with the ability to manage multiple initiatives and deadlines

• Proactive problem solver who is comfortable developing ideas and proposing solutions

• Ability to professionally represent the marketing team in meetings with internal stakeholders and external partners

Preferred Qualifications (Not Required)

• Graphic design experience using Canva or Adobe Creative Suite (InDesign, Illustrator, Photoshop)

• Experience drafting marketing copy and layouts for social media and email campaigns

• Familiarity with social media calendar management and scheduling tools (e.g. HootSuite)

• Proficiency with website platforms, such as WordPress

• Familiarity with project management platforms (e.g. Asana)

• Experience with photography and/or videography

Physical Requirements + Work Environment

• Ability to sit, stand, and move within an office environment

• Ability to perform repetitive tasks, such as typing, filing, scanning, and general administrative work

• Standard corporate office environment

• Frequent interactions with other departments such as Sales, Customer Service, and Operations