Marketing Specialist at ByVerTek LLC – Boca Raton, Florida

To help us in our mission to professionalize and innovate telecom construction, ByVerTek is now seeking a Marketing Specialist. This is an opportunity to develop, execute and optimize online strategies, enhance brand presence and drive customer acquisition.

This position is a key ambassador to create content, develop internal marketing protocols and partner in sales lead generation. The Marketing Specialist will have experience with digital marketing channels and a passion for creating engaging content. The ideal candidate for this role will be professional, creative and data driven.

Only currently local candidates will be considered. No executive search firms will be utilized.

100% on-site, salaried/exempt position at our corporate office in Boca Raton, Florida with occasional travel to other locations. No hybrid or remote option.

What You’ll Do:

Marketing Strategy:

• Develop and promote a deep understanding of ByVerTek’s value proposition and mission
• Consult with and learn directly from clients and business partners to identify messaging and positioning that will resonate with the telecom construction industry and our prospective customers
• Promote and develop marketing materials and branding protocols

Campaign Development and Optimization:

• Develop and execute digital marketing campaign strategies across multiple channels including Google Ads, LinkedIn, and other digital platforms to drive qualified leads and maximize ROI
• Conduct market research and competitor analysis

Website & Content Management:

• Create and manage content for social media, company website, email, and blogs Manage website updates, landing pages, and ensure online content is accurate, on-brand, and optimized for search and user experience
• Set-up and produce meeting content and ensure branding consistency and protocols for PowerPoint and MS Teams
• Partner with IT to manage SharePoint platform and develop SOPs to streamline and secure content

Analytics & Reporting:

• Track and report on key performance metrics (KPIs), campaign results, and ROI using tools like Google Analytics and CRM dashboards
• Create regular reporting showcasing campaign performance, insights and recommendations, performance marketing and conversion rate metrics
• Review data to identify trends, opportunities, and areas for improvement across all marketing channels

Trends and Best Practices:

• Stay updated on digital marketing trends, tools and best practices and onboard and orient new hires to utilize company marketing protocols for e-signatures, letterhead, and social media

Positive Collaboration:

• Contribute to a positive and collaborative environment that encourages information sharing, team-based success, and a strong focus on results and training

Privacy and Security:

• Protect the security and privacy of ByVerTek and its customers

Marketing PR Strategy:

• Support the development and execution of a Public Relations strategy and create press releases

Social Media:

• Maintain and grow the company presence across major social platforms
• Manage SEO/SEM to maximize rankings and traffic

Reputation Management:

• Monitor and respond to online reviews, customer comments, and company ratings across review and recruiting platforms

Compliance:

• Ensure all marketing content adheres to brand guidelines and industry regulations

Minimum Qualifications:

• Bachelor’s degree in marketing, communications or related field
• 2-5 years of experience in digital marketing, content creation and brand optimization
• Solid knowledge of SEO, content marketing, and social media strategies
• Strong organizational and project management skills as well as the ability to prioritize tasks effectively
• Proficient in MS Office 365 (including SharePoint, Teams and advanced PowerPoint,), social media, CRM (Pipedrive is a plus) and Google Ads
• Creative thinker who is familiar with digital marketing tactics, planning & reporting
• Exceptional communication skills and be a concise, engaging and accomplished writer and presenter who can communicate professionally with individuals at all organizational levels
• Highly adaptable to changing priorities
• Comfortable presenting campaign performance data and insights to cross-functional teams and senior leadership
• Analytical skill set, with the ability to be data-driven in your approach and report on outcomes and results
• Ability to work effectively across different teams, departments, and third parties

Preferred Experience:

• Experience with task management software (Wrike)
• Apple/MAC working experience
• Proficiency in creating reports and dashboards that clearly communicate performance metrics and ROI to various stakeholders

Working Conditions:

• Lifting to 25 pounds and able to sit at a desk for long periods of time

As fiber build experts, ByVerTek provides turnkey services for broadband infrastructure projects where failure is not an option. From design, engineering and locating, to aerial and underground construction and fiber-to-the-home fulfillment, we help digital providers build, upgrade, and maintain the physical infrastructure for delivering high-speed Internet, video, voice, wireless and IoT services – from residential and commercial builds to state-wide fiber network expansions. Our dedication to do it all correctly, safely, on time and on budget has earned us ongoing business from many of the biggest names in the industry. Learn more at byvertek.com

We Offer Our Employees:

• Paid Vacation and Paid Sick Time
• Eleven (11) Company-observed Holidays per year
• Medical insurance
• Dental insurance
• Vision insurance
• Company-paid Short-term disability coverage and Basic Company Paid Life/AD & D insurance
• Voluntary Life insurance coverage for employees and their families
• Voluntary Long-Term disability coverage
• Supplemental benefits plans to assist with out-of-pocket expenses
• Flexible Spending accounts
• 401K
• Company Bonus Program

EEO Statement:

ByVerTek provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.