Digital Marketing Manager at Appearance Technology Group – Santa Clarita, California

This role can sit in our Hayward, CA, Santa Clarita, CA, or Farmington, MI locations.

Job Summary

We are seeking a strategic and hands-on Digital Marketing Manager to own and run all aspects of our marketing campaigns from planning through execution and optimization. This role will lead our digital presence across paid, owned, and earned channels, including full responsibility for the social media influencer program. The ideal candidate is both creative and data-driven, with a proven ability to manage integrated campaigns that drive brand awareness, engagement, and revenue growth.

Key Responsibilities

• Own, plan, execute, and optimize all digital marketing campaigns end-to-end, ensuring alignment with business goals and brand strategy
• Develop and manage integrated marketing campaigns across channels including SEO, SEM, paid social, email, content, display, and influencer marketing
• Lead the social media influencer program, including influencer identification, outreach, contracting, content briefs, campaign execution, relationship management, and performance tracking
• Manage campaign timelines, budgets, deliverables, and ROI across all marketing initiatives
• Oversee organic and paid social media strategy, ensuring consistent messaging and performance optimization
• Analyze campaign performance using analytics and reporting tools; translate data into actionable insights and recommendations
• Lead website optimization initiatives, including landing pages, UX improvements, and conversion rate optimization (CRO)
• Collaborate closely with content, creative, sales, and product teams to ensure cohesive, high-impact campaigns
• Manage external agencies, freelancers, and vendors as needed
• Stay current on digital marketing trends, platform updates, and influencer marketing best practices
• Prepare and present regular performance reports and strategic recommendations to leadership

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 5 years of experience managing digital marketing campaigns with demonstrated ownership from strategy to execution
• Proven experience running multi-channel campaigns and managing budgets
• Hands-on experience with influencer marketing, including campaign setup, creator partnerships, and performance measurement (preferred experience with GRIN platform)
• Strong knowledge of SEO, SEM, paid social, email marketing, and marketing automation
• Proficiency with analytics and advertising platforms (e.g., Google Analytics, Google Ads, Meta, TikTok, etc.)
• Strong project management, analytical, and communication skills

Preferred Qualifications

• Experience managing external vendors and service providers
• Familiarity with CMS platforms (e.g., WordPress) and basic HTML/CSS
• Experience in e-commerce, DTC, and B2B
• Passion for the detailing industry
• Influencer marketing or platform certifications
• Experience scaling campaigns in a high-growth environment