Social Media Strategist / Manager (Remote) at The Entrepreneur Cooperative – Bogotá

Social Media Strategist / Manager (Remote)
★ PLEASE SUBMIT YOUR CV IN ENGLISH ★

Location: Remote
Compensation: $1.500 per Month
Start Date: Immediately

About the Role
We're looking for a sharp, client-facing Social Media Strategist to join our team remotely. This isn't a "schedule posts and disappear" role, you'll own the full social media lifecycle for multiple US-based clients: strategy, content planning, execution, reporting, and most importantly, direct client communication. You'll be the primary point of contact for your accounts and need to operate like an extension of each client's team.

Key Responsibilities
Client Communication & Relationship Management

• Serve as the primary social media point of contact for assigned US-based clients
• Lead client kick-off calls set expectations, gather brand voice/guidelines, align on goals and KPIs
• Run recurring strategy calls, present performance reports, and recommend optimizations
• Communicate proactively flag issues early, share wins, and keep clients informed without being asked
• Build trust through responsiveness, professionalism, and follow-through

Strategy & Planning

• Develop and present custom social media strategies tailored to each client's industry, audience, and business objectives
• Build monthly content calendars with clear themes, content pillars, and platform-specific approaches
• Conduct competitive analysis and audience research to inform content direction
• Plan and coordinate campaigns (product launches, seasonal pushes, brand awareness)
• Stay on top of platform algorithm changes, trending formats, and emerging features (Reels, carousels, Stories, LinkedIn newsletters, etc.)

Content Creation & Execution

• Write compelling copy adapted to each platform's tone and best practices (LinkedIn, Facebook, Instagram, TikTok as needed)
• Create scroll-stopping Reels and short-form video content from concept and scripting through editing and publishing
• Design on-brand static graphics, carousels, and stories using Canva, Adobe Premiere, Photoshop, CapCut, or similar tools
• Coordinate with designers and videographers on larger creative assets when needed
• Schedule and publish content using Relia (getrelia) and manage client workflows within GoHighLevel (GHL)
• Manage community engagement responds to comments, DMs, and mentions in each client's brand voice
• Handle content approvals and revision cycles with clients efficiently

Analytics & Reporting

• Track and analyze KPIs: engagement rate, reach, follower growth, click-through, conversions
• Build and deliver monthly performance reports with clear takeaways and next steps
• Use data to continuously optimize content strategy double down on what works, kill what doesn't
• Benchmark against competitors and industry standards

Required Qualifications

• 3-5+ years of social media management experience, with at least 2 years in an agency environment managing multiple client accounts simultaneously
• Excellent English communication skills written AND verbal. You will be on video calls with US clients regularly. Near-native fluency required.
• Proven experience with face-to-face (video) US-based client interaction you're comfortable presenting strategy, walking through reports, and handling tough conversations on camera
• Experience leading kick-off calls and onboarding new clients onto social programs
• Strong strategic thinking you don't just post, you plan. You understand how social ties into broader marketing and business goals.
• Hands-on experience creating visual and video content using tools like Canva, Adobe Premiere, Adobe Photoshop, CapCut, or similar you can produce scroll-stopping graphics and short-form video without waiting on a designer for every asset
• Proven ability to create high-performing Reels and short-form video content — you understand hooks, pacing, trending

What Success Looks Like in This Role

• Clients feel like you "get" their brand and trust you to represent them
• Strategy calls are prepared, data-backed, and action-oriented
• Reels and short-form content consistently hit above-average engagement rates
• Content is consistently on-brand, on-time, and driving measurable engagement growth
• You proactively bring ideas and recommendations not just execute what you're told
• Zero dropped balls on client communications or deadlines
• Accounts show quarter-over-quarter improvement in key metrics