Director of Business Optimization at Cogir Senior Living – Alexandria, Virginia

THE COMPANY

Cogir Senior Living, based in Scottsdale, Arizona, proudly oversees a network of senior living communities spanning 11 states nationwide. As a trusted leader in senior housing, we are dedicated to growth while maintaining our commitment to exceptional care for our residents and a supportive, growth-focused environment for our team members.

At Cogir, our culture is rooted in the core values of human focus, creativity, and excellence, which inspire us to continuously improve and achieve excellence in all we do. Join us in our mission to enrich the lives of our residents while building a meaningful and fulfilling career!

WHAT WE OFFER

• Health, Dental, Vision, and Life Insurance.
• 401K with company match.
• Paid Vacation, Holidays, and Sick Leave.
• Employee Assistance Program.
• Generous Employee Referral Program and more.

POSITION SUMMARY

The Director of Business Optimization manages the sales and marketing initiatives for a group of senior living communities in an assigned geographic region.

Responsibilities include developing strategic success plans based on outlined company goals that will promote revenue growth and improve customer experience within the region. This will consist of business and market development, customer expectation management, management of area market research, strategic direction for promotion and advertising, revenue growth, and ongoing customer experience improvement.

The DBOS will supervise and develop the communities' sales directors, providing ongoing training, coaching, and mentorship. Specific core responsibilities include strategic and long-range planning, identifying appropriate advertising opportunities and collateral needs, coordinating lead-generating events, managing referral relationships, and other tasks necessary to meet overall marketing and solutions objectives and meet or exceed portfolio occupancy and revenue goals.

KEY RESPONSIBILITIES

• Oversee the community solutions and marketing team members' daily activities and development.
• Manage all aspects of solutions and marketing efforts for all assigned communities to grow revenue and maintain established occupancy goals.
• Develop strategic and long-range business and market plans for each supported community with input and support from the Executive Director, corporate marketing, and operations teams.
• Management of area market research, strategic direction for promotion and advertising to support revenue growth plans, and ongoing customer experience improvement.
• Support referral relationships and other tasks necessary to meet overall marketing and solutions objectives to meet or exceed portfolio occupancy and revenue goals.

CANDIDATE QUALIFICATIONS

Education:

• A bachelor's degree in marketing, communications, business, hospitality, or a related field is preferred.

Experience, Competencies, and Skills:

• At least five (5) years of progressive sales experience, preferably within the senior living or hospitality industries, with a successful sales leadership track record.
• Multi-site/regional experience is a plus.
• In-depth knowledge of sales strategies and methods.
• Experience with Yardi or similar CRM software is preferred.
• Strong analytical skills with keen attention to detail and proven problem-solving skills.
• Excellent leadership, communication, and interpersonal skills.
• Highly organized, with an exceptional work ethic, self-motivation, and ability to motivate others.
• Visionary leader with high integrity.

Special Requirements:

• Must be local to the market.
• Capacity to travel within the assigned region. The travel expectation to communities in the assigned portfolio is at least 65% (at least 3 days/week).