Vice President, Digital Media Sales in Atlanta, Georgia at Learfield IMG College

Position Title: Vice President, Digital Media Sales

Requisition ID: R101148

Location: Atlanta, GA | Dallas, TX

Full/Part-Time: Full time

About Us:

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

The Vice President, Digital Media Sales will build and lead a revenue team to deliver on the brand integration opportunities within the EA College Football video game. This role is responsible for developing high-value partnerships, managing key accounts, and driving innovative, data-driven partnership strategies.

The ideal candidate brings deep expertise in digital media sales, strong client relationships, and a proven ability to lead consultative sales efforts in a fast-paced, evolving digital landscape.

Essential Duties & Responsibilities:

• Build and mentor a team to sell and deliver assets in the EA College Football Game
• Develop and execute comprehensive digital and brand integration strategies that align with company objectives and revenue targets.
• Leverage market insights and analytics to build customized proposals that solve client challenges and drive ROI.
• Innovate to identify and expand inventory within the assigned platform.
• Cultivate and grow relationships with enterprise-level advertisers, agencies, and strategic partners.
• Own the sales pipeline and consistently deliver against revenue goals.
• Stay at the forefront of digital trends, ad technologies, and measurement tools to position the company as a market leader.
• Proactively manage account renewals and upsells by delivering exceptional service and demonstrable campaign results.
• Other duties as assigned

Minimum Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field; or equivalent work experience
• VP requires minimum 10 years of progressive experience in digital media or advertising sales, with a proven record of building teams and exceeding revenue targets.
• Deep understanding of digital advertising ecosystems, including programmatic, CTV, social, video, display, and performance marketing.
• Established relationships with key decision-makers at brands and media agencies.
• Exceptional negotiation, presentation, and strategic planning skills.
• Proficiency with CRM tools and analytics platforms.
• Strong analytical mindset with the ability to translate data into actionable insights
• Demonstrated leadership, collaboration, and mentorship capabilities

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.