Senior Director, Growth at Playboy Enterprises, Inc. – Miami Beach, Florida

Job Summary

Playboy is one of the most recognized brands in the world — and we’re rebuilding it for the next generation. The Sr. Director, Growth is a critical hire and a founding member of the reimagined Playboy Media & Brand team. This is a hands-on, strategy-through-execution role responsible for driving subscription revenue, member lifetime value, and the CRM infrastructure that makes both possible. You will own the full subscription P&L, build and lead a small but expanding team, and operate as a startup operator inside one of the world’s most storied brands. You will work closely with the Editor-in-Chief, Head of Partnerships & Licensing, and report directly to the President of Playboy Media & Brand.

What You’ll Do — Job Responsibilities

The essential job duties below are specific to this position. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Subscription Revenue & Growth

Own all subscription revenue — digital membership, print+digital bundles, and future subscription tiers — with full accountability for hitting plan.
Develop and execute the subscriber acquisition strategy across paid, owned, and earned channels.
Define and optimize the subscriber journey from awareness through conversion, onboarding, engagement, and renewal.
Build the business case for new subscription offerings, pricing tiers, and packaging in partnership with the EIC and product team.
Set, track, and report on subscription KPIs including MRR, ARR, churn, LTV, and CAC.

CRM & Lifetime Value

Build and own the CRM strategy — segmentation, lifecycle programs, behavioral triggers, and retention campaigns — across email and emerging channels.
Drive LTV through personalization, engagement programming, upsell pathways, and win-back campaigns.
Partner with the product team to translate CRM insights into feature requirements and content priorities.
Establish a test-and-learn culture with a rigorous cadence of A/B and multivariate testing.
Select, implement, and manage the CRM and marketing automation platforms needed to execute at scale.

Cross-Functional Leadership

Serve as the primary growth counterpart to the EIC, ensuring editorial and audience strategy are tightly aligned with subscriber and retention goals.
Collaborate with Partnerships & Licensing to identify co-marketing and bundling opportunities that extend subscriber value.
Partner with Finance to build and maintain the subscription revenue model and monthly forecast.
Work with the data and analytics function to build dashboards and reporting that keep the business honest.

Events & Experiential

Own the business-side mandate for events — defining events as a revenue channel and audience acquisition vehicle, not a brand marketing tactic.
Develop the events commercial model — sponsorship packaging, ticket revenue, licensed product activation, and email/data capture — in partnership with Partnerships & Licensing.
Manage agency and contract production relationships for near-term activations; define the threshold at which dedicated in-house production headcount is warranted.
Ensure every event is mapped to a measurable growth outcome: subscriber acquisition, CRM capture, member retention, or licensing activation — not just brand presence.

Contests & Participatory Revenue

Own the business and product side of the paid voting and contest program — payment platform, pricing, CRM integration, sponsor packaging, and P&L — in dual-ownership with the EIC’s team, which retains editorial and creative authority.
Drive the contest revenue model: per-vote pricing, bundled packages, category-exclusive sponsorship, and membership conversion mechanics embedded in each voting window.
Own first-party data capture from all contest activations — ensuring every participant is registered, consented, and imported into the CRM for ongoing segmentation and re-engagement.
Scale the program beyond the cover vote to additional categories where Playboy has credibility — campus, talent, community — targeting 2–4 major paid voting activations annually.

Team Building

Directly manage a Sr. Manager of Product (subscription and digital offering innovation), with the team expected to grow as the business scales.
Model a startup operating ethos: move fast, make decisions with imperfect information, iterate quickly, and hold a high bar for output.
Recruit and develop talent in a lean structure where every role must be high-leverage.

What You’ll Bring — Qualifications and Skills

Skills / Abilities / Competencies:

Proven track record owning subscription revenue and exceeding growth targets in a consumer media, DTC, or digital brand environment.
Deep expertise in CRM strategy and marketing automation platforms (e.g., Klaviyo, Braze, Salesforce Marketing Cloud, or equivalent); you have built programs, not just managed agencies.
Strong command of subscription economics — LTV, CAC, churn modeling, cohort analysis — and the ability to translate data into actionable strategy.
Comfort with ambiguity and a bias toward action; this role is being built from near-zero, and the Sr. Director will be expected to establish process as much as follow it.
Exceptional cross-functional communication skills; you can move fluidly between editorial conversations and financial modeling.
A genuine affinity for the brand — you understand that Playboy is not just a product, it’s a cultural institution — and you know how to build growth programs that honor that while driving real commercial outcomes.
Strong written and verbal communication skills; executive-level presence.

Education & Experience:

8+ years of progressive experience in growth, digital marketing, or subscription management, with at least 3 years in a senior or director-level role.
Experience in consumer media, publishing, or a brand-led DTC business strongly preferred.
Track record of building and managing teams in lean, high-growth environments.
Bachelor’s degree required; MBA or equivalent a plus.

What We Offer

Competitive Medical/Dental/Vision insurance plans with FSA/HSA and Dependent Care FSA options
Generous Family and Parental Leave Policy
Pet Insurance for those who need it too!
Dedicated Health and Wellness resources including Employee Assistance Program
Pretax Transportation/Commuter Benefits options
Employee Resource Groups
401K program with Company match
Flexible Time Away Plan
Dynamic, inclusive workplace culture focused on innovation, impact, and employee well-being

What You’ll Be Part Of

Playboy is one of the most recognizable, iconic brands in the world that started as a culture-driving, boundary-pushing magazine over 70 years ago. Today, Playboy is a consumer lifestyle business with digital and physical products available in 180 countries across entertainment, events, fashion, lifestyle, sexual wellness, consumer products, and more. Our mission — to create a culture where all people can pursue pleasure — is built upon decades of creating groundbreaking media and hospitality experiences and fighting for cultural progress rooted in the core values of equality, freedom of expression, and the idea that pleasure is a fundamental human right.

Equal Employment Opportunity

Please note this job description is intended to convey information essential to understanding the scope of the job and the general nature, level, and expectation of the work to be performed. It is not designed to cover a complete list of qualifications, skills, efforts, duties and responsibilities or activities associated with this position, as they may change at any time, with or without notice.

Playboy is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. The right talent for us innately embodies our values. Come as you are.

Job Conditions

Individuals applying for this position should understand that Playboy’s brands are focused on creative freedom, artistic expression, and sex positivity. As a result, the business concept is based partly on sex appeal, nudity, and/or sexual wellness products, which means that employees may be exposed to: individuals in sexy and/or sexually provocative clothing, either in person or in photographs or videos; lewd and/or obscene language; depictions of lewd, risqué, intimate or explicit acts or behaviors; conversations and discussions about sex, sexuality and the human anatomy; and conversations where vulgar language or sexual jokes and innuendo may be expressed. While individuals should not apply for this position if they find a work environment as described above to be offensive, intimidating, hostile or unwelcome, nothing herein shall prevent them from notifying the Company immediately if they are exposed to conduct of any type with which they feel uncomfortable.