Social Media Content Specialist at Texas Health Resources – Arlington, Texas

Social Media Content Specialist

Bring your passion to THR so we are Better + Together!!

Work location: Remote with occasional meetings at the tower, 612 E. Lamar Blvd. Arlington
Work hours: Monday-Friday, 8 a.m. to 5 p.m.

Department highlights:
• We are a fast-moving social media team that prioritizes staying on top of industry news and changes. This work is fun and challenging!
• The Brand Management department, which social media is under, is a tight-knit group of powerhouses who know their stuff and are always ready to help
• We have a training program to help the person in this position hit the ground running. We also have the very best in social publishing and listening tools to make tasks and projects as smooth as possible.

Here's What You Need
• Bachelor's Degree in Marketing, Business or related field required
• 5 years experience in print or new media required
• Experience with Sprout Social or other social media publishing and monitoring software preferred
• Experience with Meta Business Manager preferred
• Yext or other reputation management platform preferred
• Must have experience creating social media content including but not limited to video, graphic and text
• Experience creating social media accounts and pages and be able to manage the settings and related technical issues preferred

What You Will Do
This position is responsible for the development and placement of content across all Texas Health social properties, internal portals and/or any additional social channels. This position will consult with entity stakeholders in developing new content and features for all online social properties, both internal and external.

Develop and deploy content via assigned digital properties and social media channels
• Leads development and deployment of content that aligns to organizations business goals and strategic priorities on all social properties and channels, including:
o Primary consumer social channels for Texas Health.
o Internal employee portals or intranet sites for Texas Health.
o All social properties including, but not limited to, Facebook, Twitter, Pinterest, YouTube, blogs, as well as other emerging channels.
• Writes, edits and create web copy for Texas Health blog.
• Collaborates with and makes recommendations to Brand Experience team members on content direction and approaches.
• Update content on business listing sites, internal sites and social properties, using content management system.
• Direct and oversee graphic additions and new design components to the social sites, ensuring functionality and alignment with brand look, tone and feel.
• Triage, prioritize and assign requests received from project request system, in close coordination with management.
• Collaborate with Brand Experience team member to obtain story concepts, images and content.
• Manage external content-creation vendors and partners and serves as liaison with external advertising agencies on content development.
Manage functionality of assigned internal sites and social media channels
• Manages assigned web properties, internal sites and social properties to ensure functionality, brand compliance and relevance.
• Manage day-to-day operation of assigned social tools for functionality - including "on-call" duties for crisis situations both technical and related to THR business.
• Review assigned site content for accuracy and effectiveness.
• Monitor and triage messages from social monitoring tools and email inboxes as assigned.
• Analyze assigned site content for SEO best practices.
Manage outside vendors, monitor and analyze results
• Direct interaction with external vendors for content creation/support - including but not limited to search engine marketing, social monitoring tools, online listing tools and others as relevant.
• Serve as liaison and provide content/support for internal departments that rely on online properties including Recruiting, THRE, Human Resources, the Foundation, etc..
• Prepare reports on usage, trends and social analytics for Brand Experience division team members.
• Act as a content area expert for meetings and presentations.
Strategy development relative to digital properties and social media
• Collaborate with Brand Experience team members to stay abreast of all system and entity communication and marketing strategies to ensure seamless pull-through on digital and social media channels.
• Participate in strategy planning with other Brand Experience team members to develop social and digital strategies that complement system marketing initiatives, for internal and external audiences.
• Partner with social media champions for employee-focused communication pull-through.

Additional perks of being a Texas Health Employee:
• Benefits include 401k, PTO, medical, dental, Paid Parental Leave, flex spending, tuition reimbursement, Student Loan Repayment Program as well as several other benefits.
• At Texas Health, our people make this a great place to work every day. Our inclusive, supportive, people-first, excellence-driven culture make Texas Health a great place to work.
• A supportive, team environment with outstanding opportunities for growth.

Entity Highlights:
Texas Health Resources is one of the largest faith-based, nonprofit health care delivery systems in the United States and the largest in North Texas in terms of patients served.
Texas Health has 25 acute-care and short-stay hospitals that are owned, operated, joint-ventured or affiliated with the system. It has more than 3,800 licensed beds, more than 21,100 employees of fully owned/operated facilities plus 1,400 employees of consolidated joint ventures and counts more than 5,500 physicians with active staff privileges at its hospitals.

We invite you to join us in furthering your career through our accomplishments and philosophy of excellence.
Learn more about our culture, benefits, and recent awards.

Do you still have questions or concerns? Feel free to email your questions to recruitment@texashealth.org.

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Primary Location: Arlington
Job: Marketing/Public Relations
Organization: Texas Health Resources 612 E. Lamar TX 76011
Shift: Day Job
Employee Status: Regular
Job Type: Standard
Schedule: Full-time