Growth Marketer - Hardware at wyzecam.com – Kirkland, Washington

At Wyze, we make smart home technology accessible to everyone. We're known for disrupting markets with high-quality, affordable products - from cameras to lighting to sensors and more. We believe technology should simplify life, not complicate it. We’re a fast-moving, customer-obsessed team driven by curiosity and powered by data.
The Opportunity As a Growth Marketing Manager at Wyze, you’ll own and drive growth for our hardware business by solving a real problem - not optimizing around the edges. The goal is simple but not easy: acquire new customers who understand the value of becoming long-term subscribers. This role is built for someone who loves creating and wants their ideas to have real leverage. You’ll exercise both sides of your brain and are comfortable killing an underperforming ad based on performance trends and green-lighting a new one because you have strong intuition it will work. You’ll decide what to test, design the creative yourself, and see the impact quickly at massive scale. If you’re hungry for ownership and drawn to fast feedback loops, this role delivers it. Wyze rewards builders and creators who like imperfect systems, rapid iteration, and turning instinct into results without layers of approval or over-engineered process. What You’ll Do

• Define and prioritize growth goals in alignment with Wyze’s overall business objectives.
• Strategize, create, and manage paid advertising campaigns across Meta platforms (Facebook, Instagram) and other digital channels, leveraging Meta Ads Manager and best practices for media buying.
• Analyze user behavior and product usage data to uncover opportunities and friction points throughout the customer journey.
• Design, execute, and analyze experiments (e.g., A/B tests) to optimize acquisition, activation, retention, and monetization.
• Collaborate with product, engineering, marketing, and design teams to implement growth initiatives and new features.
• Develop and optimize user onboarding flows and educational materials to reduce time-to-value and improve activation rates.
• Monitor and report on key growth metrics (e.g., CAC, LTV, retention, conversion rates), providing actionable insights to stakeholders.
• Identify and drive upsell and cross-sell opportunities to maximize customer lifetime value.
• Stay current on industry trends, competitor actions, and emerging growth tactics-including evolving Meta ad formats and automation tools-to ensure Wyze remains a market leader.
• Communicate growth strategies, progress, and results across departments to ensure alignment and shared commitment.
• Manage the budget for growth initiatives, ensuring a strong ROI on campaigns and experiments.

What You Bring

• Bachelor’s degree in Business, Marketing, MBA, Data Science, or a related field
• Proven experience to deliver measurable outcomes in a growth, product, or marketing role, preferably in consumer technology or smart home products
• Demonstrated hands-on experience with Meta media buying, including campaign creation, optimization, and reporting using Meta Ads Manager
• Strong proficiency in digital ad management across platforms (Facebook, Instagram, Google Ads), including creative strategy and audience targeting
• Proven ability to design, execute, and analyze A/B and multivariate tests to optimize ad performance and user experience
• Experience integrating multiple data sources (e.g., Meta Ads Manager, Google Analytics) to evaluate campaign performance and refine strategies
• Strong proficiency with analytics tools (Google Analytics, Mixpanel, Amplitude) and product management platforms (Jira, Confluence)
• Excellent communication skills and the ability to work cross-functionally in a fast-paced, startup environment
• Entrepreneurial mindset with a passion for innovation and continuous learning
• Experience optimizing creative strategy for Meta ads, including testing ad formats, copy, and audience segments to improve KPIs (e.g., CTR, CPA, ROAS)
• Ability to identify trends, anticipate market shifts, and adapt campaign strategies accordingly for maximum growth

Preferred skills:

• Experience with user onboarding, customer lifecycle optimization, and retention strategies is a plus
• Familiarity with IoT or smart home products is highly desirable
• Meta Certified Media Buying Professional or similar certification is a strong plus, demonstrating advanced skills in Meta marketing solutions and platform best practices

CompensationThe base pay range for this role is $70,000 – $113,000 per year.
More about us: Over the years, Wyze earned a reputation for disrupting entrenched categories and delivering products that feel almost too good to be true. That early impact brought industry recognition from Forbes, TIME, Fast Company, PCMag, and others… all signals of momentum that helped establish Wyze as a breakout brand.
Today, Wyze is focused on its next stage of company building. We’re scaling our platform, strengthening our operating rigor, and investing for long-term growth, while staying true to the belief that everyday people deserve access to great technology. This is a phase defined less by headlines and more by execution, craft, and durable impact.
Our people are central to that work. Wyze has been recognized as a Best Place to Work by Built in Seattle and Seattle Business Magazine, but what matters most is the environment we’re building now: one where smart, pragmatic builders take ownership, move fast, and shape what comes next.
Come Join Us!
Benefits: Wyze has a full benefits package through Premera Blue Cross. This includes Medical, Dental, Vision, Basic Life Insurance, Voluntary Life Insurance, EAP, Short-term disability, Long-term disability, FSA, and Daycare FSA. Depending on the benefits package you choose, a portion of the employee and dependent premiums will be covered by Wyze.

• 12 Holidays - 8 set holidays and 4 Floating Holidays
• 24 days of PTO every year
• Additional Wyze anniversary vacation days
• Principal 401k Plan (no company match at this time)

Wyze is an equal opportunity employer and values diversity and inclusion. We are committed to providing equal employment opportunities to all applicants and employees. We provide reasonable accommodations to qualified individuals with disabilities to enable participation in the job application or interview process, performance of essential job functions, and access to other benefits and privileges of employment, in accordance with applicable law. If you need a reasonable accommodation, please contact recruiting@wyze.com.