What is the role of a Growth Marketer - Hardware at wyzecam.com?

The Growth Marketer - Hardware position at wyzecam.com is a Full-Time opportunity in the relevant field.

Where is this Growth Marketer - Hardware job located?

Kirkland, Washington, United States

What industry does this Growth Marketer - Hardware position belong to?

This role spans multiple industries.

What is the expected salary for this Growth Marketer - Hardware job?

Compensation will be discussed during the hiring process.

How can I apply for the Growth Marketer - Hardware position at wyzecam.com?

You can apply directly through the application link provided.

Growth Marketer - Hardware at wyzecam.com | Jobs and Employment

The Opportunity

As a Growth Marketing Manager at Wyze, you’ll own and drive growth for our hardware business by solving a real problem - not optimizing around the edges. The goal is simple but not easy: acquire new customers who understand the value of becoming long-term subscribers.

This role is built for someone who loves creating and wants their ideas to have real leverage. You’ll exercise both sides of your brain and are comfortable killing an underperforming ad based on performance trends and green-lighting a new one because you have strong intuition it will work. You’ll decide what to test, design the creative yourself, and see the impact quickly at massive scale.

If you’re hungry for ownership and drawn to fast feedback loops, this role delivers it. Wyze rewards builders and creators who like imperfect systems, rapid iteration, and turning instinct into results without layers of approval or over-engineered process.

What You’ll Do

Define and prioritize growth goals in alignment with Wyze’s overall business objectives.
Strategize, create, and manage paid advertising campaigns across Meta platforms (Facebook, Instagram) and other digital channels, leveraging Meta Ads Manager and best practices for media buying.
Analyze user behavior and product usage data to uncover opportunities and friction points throughout the customer journey.
Design, execute, and analyze experiments (e.g., A/B tests) to optimize acquisition, activation, retention, and monetization.
Collaborate with product, engineering, marketing, and design teams to implement growth initiatives and new features.
Develop and optimize user onboarding flows and educational materials to reduce time-to-value and improve activation rates.
Monitor and report on key growth metrics (e.g., CAC, LTV, retention, conversion rates), providing actionable insights to stakeholders.
Identify and drive upsell and cross-sell opportunities to maximize customer lifetime value.
Stay current on industry trends, competitor actions, and emerging growth tactics-including evolving Meta ad formats and automation tools-to ensure Wyze remains a market leader.
Communicate growth strategies, progress, and results across departments to ensure alignment and shared commitment.
Manage the budget for growth initiatives, ensuring a strong ROI on campaigns and experiments.

What You Bring

Bachelor’s degree in Business, Marketing, MBA, Data Science, or a related field
Proven experience to deliver measurable outcomes in a growth, product, or marketing role, preferably in consumer technology or smart home products
Demonstrated hands-on experience with Meta media buying, including campaign creation, optimization, and reporting using Meta Ads Manager
Strong proficiency in digital ad management across platforms (Facebook, Instagram, Google Ads), including creative strategy and audience targeting
Proven ability to design, execute, and analyze A/B and multivariate tests to optimize ad performance and user experience
Experience integrating multiple data sources (e.g., Meta Ads Manager, Google Analytics) to evaluate campaign performance and refine strategies
Strong proficiency with analytics tools (Google Analytics, Mixpanel, Amplitude) and product management platforms (Jira, Confluence)
Excellent communication skills and the ability to work cross-functionally in a fast-paced, startup environment
Entrepreneurial mindset with a passion for innovation and continuous learning
Experience optimizing creative strategy for Meta ads, including testing ad formats, copy, and audience segments to improve KPIs (e.g., CTR, CPA, ROAS)
Ability to identify trends, anticipate market shifts, and adapt campaign strategies accordingly for maximum growth

Preferred skills:

Experience with user onboarding, customer lifecycle optimization, and retention strategies is a plus
Familiarity with IoT or smart home products is highly desirable
Meta Certified Media Buying Professional or similar certification is a strong plus, demonstrating advanced skills in Meta marketing solutions and platform best practices

Growth Marketer - Hardware at wyzecam.com – Kirkland, Washington

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