Marketing Coordinator at R-V Industries Inc – Honey Brook, Pennsylvania

At R-V Industries, our work is much more than designing and building world-class industrial process equipment. Not only are we impacting everyday life in the world we serve, but we are providing a quality of life to our employees and their families.

• Every day, we come together to build stronger relationships with our vendors, our customers, and each other, so we can solve challenging problems, and continue to improve the safety, quality, and efficiency of all that we do.
• Caring matters at R-V. We care for each other, our safety, our quality, our learning, and our growth.
• We seek out diversity of thought, experience, and strengths in individuals, so we can continue to innovate as a team.
• We believe when we bring our true full selves to serve others, it elevates the quality of life for all.

PURPOSE:

The Marketing Coordinator will play an integral role in R-V’s strategic growth efforts, assisting in the development and execution of corporate business plans.

SCOPE:

The Marketing Coordinator is responsible for managing various marketing projects and processes. This position requires tight interaction with the marketing, sales, customer service, and engineering teams to ensure that our website, collateral, and other communications reflect the brands under R-V ownership.

The Marketing Coordinator role requires adaptability and creativity in a dynamic environment. This position involves continuous learning of new marketing techniques and technologies. The coordinator must solve novel challenges, implement innovative marketing approaches, and expand their understanding of the company's products and services. Key responsibilities include collaborating with team members, networking at industry events, and contributing to the development of marketing strategies. The role requires strong interpersonal skills, self-motivation, and a passion for staying current with evolving marketing trends and practices.

RESPONSIBILITES:

Standard job duties will include (but are not limited to):

Content and Media Development

• Develop, organize, and produce photography and videography to support the visual needs of all facets of marketing.
• Assist with the writing, delivery, and tracking of content marketing pieces and press releases.
• Work with R-V personnel and customers to develop case studies, testimonials, and references.
• Manage electronic and printed sales literature for distribution through the website, email, and physical distribution.
• Creative writing, and content development

Trade Shows and Events (including recruiting events)

• Ability to travel, domestically and internationally, at least 25% or as required.
• Trade show coordination, in-person booth setup and dismantle.
• Assist in maintaining the trade show calendar for all R-V brands.

Website Management and Development

• Gradually learn the WordPress Content Management System (CMS) to assist in website updates.
• Manage electronic and printed sales literature for distribution through the website, email, and physical distribution.
• Assist with the development of landing pages for specific marketing campaigns.

Sales Assistance

• Develop and grow relationships through trade shows and digital interactions with key customers, co-suppliers and OEM’s; analyze customers and industry leaders.
• Tight interaction with sales, customer service, and product development to discover and understand customer problems.
• Develop a basic understanding of Microsoft Power BI analytics dashboards and assist as needed.
• Assist sales in developing client specific proposals and presentations.

Social Media

• Analyze ROI by capturing marketing campaign performance metrics.
• Monitor online trends for potential marketing strategies.
• Assist with content creation, monitoring, and interactions on social media channels of R-V brands including LinkedIn, Facebook, and Instagram.

Email Marketing, Automation, and CRM

• Analyze ROI by capturing marketing campaign performance metrics.
• Develop, distribute, and report on email marketing campaigns.
• Support for contact management (mailing lists, data integrity, etc.)

Internal Marketing

• Develop, collect and report on intercompany surveys as required in collaboration with Human Resources and Shop Leadership teams.
• Maintain inventory of promotional materials and company apparel

Paid Advertising Campaigns

• Assist with execution of highly targeted paid social campaigns.
• Assist with retargeting campaigns using AdRoll, Google, or similar systems.
• Assist with the management and development of Google Pay-Per-Click (PPC) campaigns.

Proficiency with industry-standard software

• Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator, Rush)
• Microsoft Office (Word, Excel, Power Point, Teams Environment)

Assist Corporate Marketing Director with annual budgeting as required.

QUALIFICATIONS:

• Bachelor's degree in Marketing, Graphic Design, or related field
• 3-5 years of marketing experience, preferably in B2B or manufacturing industries

DESCRIPTION:

This role will report directly to the Corporate Marketing Director, while also collaborating with Market Area Managers and Marketing Managers.

R-V INDUSTRIES, INC. IS AN EQUAL OPPORTUNITY EMPLOYER