Marketing Director at The Medicare Family – Noblesville, Indiana

WANTED: Marketing Director for fast growing business that helps people!

The Medicare Family is a top producing insurance agency that helps educate and enroll seniors age 65+ all across the country into Medicare supplemental insurance plans.

We have 3,000+ 5-star reviews from people who love our service and our free educational content – and we are growing!

We're on the hunt for someone to join our Noblesville based team as our Digital Marketing Manager.

*Learn more about us at themedicarefamily.com*

[Note: This is not a remote or hybrid position.]

Job Responsibilities:

• Work directly with company leaders to grow audience from ~1M+ followers into the millions and drive high-trust traffic to book appointments with us.
• YouTube Management — Film videos, coordinate with editor and thumbnail designer, add title, description, and tags..
• Website Management — Oversee website content, design, copywriting, working directly with our development team.
• Social Media Management — Manage profiles, respond to comments, design and publish content.
• Keyword Research — Find quality topics that are interesting to our audience.
• Analytics and Reporting — Utilize analytics tools to track campaign performance, website traffic, and engagement metrics. Provide regular reports to senior management detailing successes, insights, and opportunities for improvement.
• Campaign Management — Plan and execute digital marketing campaigns across various channels, measuring and analyzing their effectiveness to maximize ROI/ROAS. Adjust strategies in real-time based on analytics and industry trends.
• Innovation and Trends — Stay up to date on the latest trends and technologies in digital marketing. Implement innovative practices and tools that can enhance the effectiveness of our digital marketing efforts.
• Testing — Run split tests across all platforms, implement improvements to boost performance.

Job Requirements:

• Experience in digital marketing leading cross-channel marketing campaigns that engage, educate, and motivate to take action.
• A great attitude — The desire to learn and improve. Coachable. Can follow instructions, welcomes feedback, implements feedback to improve.
• Strong project management skills — The ability to handle many projects at the same time and make sure things get done properly, on time.
• An interest in marketing and the desire/curiosity to continue learning.