Tono Pizzeria + Cheesesteaks - Marketing Manager – New Store Openings & Brand Activation at Tono – Minneapolis, Minnesota

Tono Pizzeria + Cheesesteaks - Marketing Manager New Store Openings & Brand Activation

Role Overview

The Marketing Manager is a hands-on execution leader responsible for new store opening marketing, brand activations, and core marketing collateral across multiple restaurant concepts. This role owns the build and delivery of opening campaigns, promotional materials, local activations, and in-store marketing assets ensuring every launch and campaign is accurate, on-brand, and operationally ready.

This is a tactical marketing role focused on copy, campaign mechanics, collateral, and launch execution not social media management. The Marketing Manager turns marketing plans into real, usable materials and campaigns that drive traffic and support store performance.

Success in this role requires strong copywriting ability, high attention to detail, strong project ownership, and comfort managing multiple openings and campaigns at once.

Core Responsibilities

• Lead marketing execution for new store openings across multiple brands and locations

• Build and execute opening marketing plans including offers, launch campaigns, local promotions, and activation tactics

• Write and finalize copy for opening campaigns, promotional offers, email communications, signage, and customer-facing materials

• Coordinate and produce core marketing collateral including menus, flyers, in-store signage, direct mail, and promotional assets

• Manage opening timelines and marketing checklists to ensure launch readiness

• Partner closely with Operations and store leadership to align marketing plans with operational reality

• Coordinate grand opening activations, community events, and traffic-driving promotions

• Develop and execute local store marketing programs and neighborhood outreach efforts

• Build and execute email and promotional campaigns tied to openings and activations

• Ensure all offers, disclaimers, dates, and pricing language are accurate and approved before release

• Manage vendor coordination for print, signage, promotional items, and distribution

• Maintain template libraries and standardized collateral formats across brands

• Support sponsorships and community partnership activations

• Attend and support grand openings and major brand events

• Assist with field marketing needs and store-level requests

• Create repeatable playbooks and templates for future openings

Skills & Competencies

• Strong promotional and campaign copywriting skills

• Excellent detail management and proofreading discipline

• Strong collateral development and print asset coordination experience

• Ability to manage multiple openings and campaigns simultaneously

• Practical project management and deadline control

• Experience with email campaign build and execution

• Working knowledge of paid search campaign copy and setup

• Vendor coordination and print production familiarity

• Operationally minded understands store execution realities

• Comfortable working in fast-moving, less structured environments

• Self-directed and execution-focused

Experience & Education

Experience: 35+ years in marketing execution, retail/restaurant marketing, field marketing, or opening/activation marketing roles; multi-unit experience strongly preferred

Education: Degree in Marketing, Communications, or related field preferred but not required with relevant experience