Lifecycle Marketing Manager at Vectorworks – Columbia, Maryland

Lifecycle Marketing Manager
Location: Remote (US preferred)Team: Marketing / Demand GenerationReports to: Head of Demand Generation
Role OverviewWe’re looking for a hands-on Lifecycle Marketing Manager to own and execute the programs that move both new prospects and existing customers through our funnel.
This role is ideal for someone who enjoys building and managing lifecycle programs, working closely with Sales and Customer-facing teams, and continuously improving conversion, engagement, and lead flow across the customer journey. You’ll execute within an established funnel framework and help ensure leads and accounts don’t stall, get lost, or receive the wrong follow-up—whether they’re net-new prospects or expansion opportunities.
This is an execution-focused position for someone who understands B2B SaaS funnels and knows how to make lifecycle programs actually work day to day.
Key ResponsibilitiesLifecycle & Nurture Programs

• Build, manage, and optimize lifecycle and nurture programs in Marketo across new business and expansion workflows
• Maintain follow-up flows for demo requests, no-connects, no-shows, re-engagement, and expansion signals
• Support customer and account-based motions such as upsell, cross-sell, renewals, and product adoption touchpoints

Sales & Customer Alignment

• Ensure leads and accounts progress correctly based on sales and customer activity
• Partner with ISRs, Account Managers, and Customer teams to improve speed-to-lead, follow-up consistency, and expansion coverage
• Support sales follow-up with the right messaging, timing, and handoff logic

Execution & Optimization

• QA campaigns, emails, tokens, segmentation, and routing logic
• Implement messaging, CTA, and timing updates across lifecycle programs
• Monitor lifecycle performance (engagement, conversion, MQL → SQL, expansion signals) and flag issues or drop-offs
• Help ensure lifecycle programs scale cleanly as volume and complexity grow

What We’re Looking For

• Hands-on experience with Marketo
• Experience running lifecycle or nurture programs end to end
• Understanding of both new business funnels and expansion/customer workflows
• Strong attention to detail and comfort QA’ing campaigns
• Collaborative, execution-oriented mindset

What We Offer

• People-focused, entrepreneurial culture with the backing of a stable, global corporate entity (Nemetschek)
• Competitive compensation and benefits package
• 100% paid medical premiums for employees and unlimited PTO
• Opportunity for continuous professional development
• Fully vested 401(k) from day one
• Free and unlimited access to LinkedIn Learning

ALLPLAN is proud to be an equal-opportunity workplace. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.
Base pay for this position: $70,000 USD
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CompensationThe base pay range for this role is $70,000 – $70,000 per year.