Public Relations Manager (Asset Management) at Serotonin Inc – New York, New York

Public Relations Manager (Asset Management)

Who is SerotoninSerotonin is the top go to market firm for transformative technologies, specializing in marketing, strategy, recruiting, and legal services. With a global team of 90 across 15 countries, Serotonin has supported over 300 clients in consumer tech, web3 infrastructure, digital assets, venture capital, and AI since its launch in 2020. Delivering end-to-end go-to-market solutions across all major marketing channels - including public relations, growth marketing, on-chain analytics, content, research, social, and design - Serotonin accelerates global innovation. At the core of our business is the Serotonin Platform, serving as a central nucleus for the web3 ecosystem, connecting builders and founders with essential resources to drive business growth.
About the RoleSerotonin is hiring a Public Relations Manager to lead strategies for our asset management clients, working across some of the most respected firms and portfolio companies in institutional crypto. This is a fast-paced, writing-heavy role focused on media strategy, thought leadership, and storytelling around the future of finance. You will collaborate with content, social, and marketing leads to craft narratives and land top-tier coverage.The ideal candidate has a background in fintech, asset management, crypto, or financial communications and wants to deepen their exposure to the sharpest minds shaping the next generation of financial infrastructure. Candidates must have strong writing and communication skills.Responsibilities

• Contribute to marketing and communications campaigns, including strategy development, goal setting, tactical planning, research, and execution.
• Identify and target media opportunities for client campaigns, including industry-specific outlets, high-profile platforms, podcasts, influencers, and video channels.
• Craft compelling content such as press releases, pitches, and briefing materials.
• Secure thought leadership opportunities for clients across podcasts, events, and media engagements.
• Manage all stakeholders, both internal and external, ensuring seamless execution of campaign strategies.
• Oversee all public relations activities, including handling media inquiries and founder requests.
• Leverage and grow media relationships within business and industry sectors to maximize coverage.
• Track, analyze, and report PR results, providing comprehensive post-campaign summaries.
• Stay informed on industry trends impacting clients, recommending strategic communication adjustments as needed.
• Provide support for crisis communications when required.
• Ensure responsiveness to clients and teammates, fostering effective collaboration and timely project delivery.

Requirements

• 3-4 years of agency public relations experience, working with clients in sectors such as traditional finance, crypto, venture capital, or private equity.
• Solid understanding of DeFi, L1/L2, Zk, and key blockchain protocols.
• Genuine interest in and passion for working in the Web3 space.
• Demonstrated success in leading and executing impactful public relations campaigns.
• Established relationships with media outlets and influencers.
• Exceptional writing and editing skills.
• Willingness to travel when required.
• Ability to excel in a fast-paced, dynamic environment.

Benefits

• Competitive Salary
• Health Insurance - (US Only)
• 401(k) - (US Only)
• Remote Work Environment
• Maternity/Paternity Leave