Marketing Automation Manager (GoHighLevel or Similar Platform) at THE MAX Challenge – Manalapan, New Jersey

FIT Franchise Brands is seeking an experienced Marketing Automation Manager to own and manage our communications platform for our internal marketing agency. This role is responsible for the execution, reliability, and optimization of SMS and email marketing across multiple franchise brands and locations.

Our primary platform is GoHighLevel, or a functionally equivalent marketing automation and CRM platform (e.g., HighLevel, Etison LeadConnector, or similar agency-grade systems). We are seeking someone who can step in and manage automations, onboarding, and troubleshooting with confidence from day one.

Platform Ownership & Automation

• Serve as the primary internal expert for GoHighLevel (or similar marketing automation platform)

• Build, manage, and optimize workflows, triggers, pipelines, calendars, forms, and automations

• Troubleshoot issues related to SMS/email delivery, automation logic, tagging, and integrations

• Maintain platform structure and best practices across multiple accounts or locations

Onboarding & Account Setup

• Onboard new franchise locations and internal clients into the platform

• Configure accounts, pipelines, calendars, automations, permissions, and integrations

• Ensure users are properly set up and able to execute campaigns effectively

Campaign Execution & QA

• Write, build, and deploy SMS and email campaigns tied to marketing promotions

• Perform quality assurance before launches to ensure messaging, timing, and logic are correct

• Make real-time adjustments based on performance, feedback, or operational needs

Internal Support & Collaboration

• Act as the go-to resource for platform troubleshooting and questions

• Communicate clearly with internal stakeholders when issues arise and resolve them efficiently

• Document workflows, standards, and processes as needed to support scale

• 2+ years of hands-on experience with GoHighLevel or a highly similar marketing automation platform

• Direct experience building and managing:

  • Automations & workflows

  • SMS and email campaigns

  • Pipelines, calendars, and forms

  • Client or account onboarding

• Strong understanding of SMS compliance, email best practices, and deliverability

• Ability to independently diagnose and resolve platform issues

This role requires real, day-to-day platform experience. Candidates without hands-on automation platform experience will not be considered.

• Experience in a marketing agency or multi-location business

• Familiarity with franchise or multi-brand environments

• Strong SMS and email copywriting skills

• Experience supporting multiple clients or internal stakeholders simultaneously

• Campaigns are launched accurately and on time

• Automation and delivery issues are resolved quickly and proactively

• New locations are onboarded smoothly with minimal friction

• Internal teams rely on you as the platform expert

• Systems are organized, documented, and scalable

• Established franchise organization with multiple national fitness brands

• In-house marketing agency with real execution and ownership

• High-impact role with autonomy over a critical system

• Practical, results-driven environment—no fluff

• Competitive salary: $55,000–$65,000
• Health, dental, and vision insurance
• Life insurance
• 401(k) with company match
• Complementary membership to one of our fitness brands
• Paid time off and holidays
• Collaborative, in-person work environment
• Remote Friday hours