Catering Sales & Services Manager at Wine & Roses LLC – Lodi, California

We are seeking an experienced and highly motivated Catering Sales & Service Manager to join our team and help drive exceptional group and event experiences at our luxury resort. This unique hybrid role blends catering sales, group room sales, and event execution, offering a high-touch, end-to-end experience from initial inquiry through flawless event delivery and post-event follow-up.

This position is ideal for a hospitality professional who thrives in a fast-paced environment, excels at building relationships, and is passionate about creating memorable, elevated experiences. The role requires a high degree of independent judgment, attention to detail, and a commitment to excellence aligned with Appellation’s values.

Job Responsibilities include but not limited to:

Sales & Business Development

• Proactively solicit and convert catering and group room business within designated markets
• Respond promptly to inquiries, conduct engaging site tours, and close business with confidence
• Achieve monthly, quarterly, and annual revenue goals while maintaining strong sales activity
• Develop creative packages and strategically upsell enhancements to maximize revenue
• Prepare, present, and negotiate proposals, contracts, and pricing strategies aligned with profitability goals
• Leverage referrals, vendor partnerships, trade shows, and networking events to generate new business
• Collaborate with Sales & Marketing to identify and pursue new market opportunities

Event Planning & Execution

• Serve as the primary point of contact for clients throughout the planning process
• Create detailed Banquet Event Orders (BEOs) and coordinate closely with culinary, banquet, and operations teams
• Manage events onsite, ensuring seamless execution and an exceptional guest experience
• Handle last-minute changes and requests with professionalism, flexibility, and composure
• Conduct post-event follow-up and gather feedback to strengthen client relationships

Revenue Optimization & Experience Enhancement

• Identify and execute upselling opportunities, including premium menu enhancements, décor upgrades, and curated F&B experiences
• Promote additional resort offerings such as spa services, overnight stays, and pre/post-event experiences
• Partner with Spa and F&B teams to develop unique, revenue-generating packages
• Support seasonal promotions and targeted campaigns to drive demand during need periods
• Monitor booking pace and proactively address gaps through strategic outreach

Operations & Collaboration

• Coordinate with Front Desk and Reservations to manage room blocks, VIP arrivals, and special requests
• Maintain accurate records and sales activity in Maestro and other systems
• Participate in weekly Sales & Catering, BEO, and leadership meetings
• Contribute to forecasting, budgeting, and performance tracking for your segment
• Stay informed on industry trends and competitor offerings to remain innovative and competitive

Compensation & Benefits:

• Pay Range (Salaried): $70,000 - $73,000 annually
• Health benefits including medical, dental, vision, life insurance, and EAP
• Vacation and paid holidays
• 401(k) Matching
• Aflac supplemental
• Team Member Discounts

GROW WITH US

Born from the elegant merger of the culinary and hospitality worlds, Appellation is much more than a typical hotel company. Inspired by its name, this new hotel brand brings together the best of local elements in a new way: a hotel collection powered by people, connected by food, and defined by place - All designed to celebrate its destinations’ culture, community, and craftsmanship.

Developed by visionary co-founders Charlie Palmer, one of America’s best-known, award-winning chefs and pioneer in the American hotel-restaurant model, and Christopher Hunsberger, a 30-year veteran of Four Seasons Hotels and Resorts and its former president of North Americas.

Appellation Lodi – Wine & Roses Resort and Spa offers the perfect setting for romantic getaways, special occasions, business events, and more. As San Joaquin’s leader in hospitality and culinary excellence, we provide a strong team atmosphere and career growth opportunities in various fields, including hotel industry, culinary arts, event planning, spa & wellness, administration, and management.

Our resort is located in Lodi, California, a hidden gem in the heart of Northern California’s wine country that offers an exceptional quality of life with a welcoming small-town feel. Home to award-winning wineries, a charming downtown, and a close-knit community, Lodi is known for its beautiful weather, abundant outdoor recreation, and relaxed pace of life. The cost of living is significantly more affordable than many major metropolitan areas, at approximately 41% lower than San Francisco, 28% lower than Los Angeles, and 21% lower than Napa. With convenient access to Sacramento, the Bay Area, and Lake Tahoe, Lodi is an ideal destination for professionals and families seeking career growth alongside a balanced, fulfilling lifestyle.

Visit https://www.appellationhotels.com/hotels/california-lodi/ to learn more about our resort.

• 1 to 3 years of experience in sales and event coordination, preferably in catering sales and/or hotel setting
• Sales-driven with a service-first mindset
• Exceptionally organized and responsive under pressure
• Strong cross-functional collaborator who elevates the guest experience and maximizes revenue
• Passionate about hospitality, presentation, and personalizing each event
• Applies critical thinking and solution-driven problem solving to address customer and business needs, ensuring resolution with thorough follow-through
• Communicates effectively and graciously in both written and verbal formats, ensuring clarity and professionalism in all guest and team interactions
• Thrives in a fast-paced environment with the ability to adapt quickly to changing priorities, while effectively managing multiple tasks and projects with focus and efficiency
• Availability to work weekends, evenings, and holidays as needed
• Proficiency in Microsoft Word, Excel, and Outlook
• Ability to perform essential functions and physical requirements of the job with or without reasonable accommodations