Lead Product Manager - Marketplace at Apartment List – Remote within Canada, Ontario

At Apartment List, we’re on a mission to help every renter find a home they love at the value they deserve. As a two-sided marketplace, we serve both renters and property partners (apartment managers and marketers). Finding a home is one of the most important—and stressful—decisions people make. Getting it right matters. Our platform pairs ready-to-move renters with properties that truly fit their lifestyle, backed by smart technology and a pay-for-performance business model that aligns us with renter and partner success.
We’ve already helped more than one million families find a place they love, but we’re just getting started. Join us as we reimagine the rental journey with personalization, trust, and AI-powered guidance at the center.
This role is 100% remote within Canada
The Opportunity
We’re looking for a Lead Product Manager to own our renter conversion and marketplace monetization efforts. This role is laser-focused on turning engaged renters into signed leases and maximizing the value delivered to our property partners and our business. You will own the core conversion funnel—from property discovery and lead submission to lease signing—experimenting rapidly to drive significant improvements in key metrics like conversion rate to lease and Revenue Per User (RPU).
This is a high-impact, cross-functional role where you’ll test bold ideas, run fast experiments, and deliver product-led revenue growth rooted in data, user empathy, and iterative learning. You’ll partner closely with engineering, design, and analytics to show renters the value of Apartment List and, critically, ensure our marketplace efficiently converts this demand into successful transactions for both renters and property partners.
Here’s what you’ll do as part of the team:

• Own the core conversion experience from initial property interest through to lease signing, building experiences that inspire intent, trust, and action.
• Develop and rigorously test innovative strategies designed to dramatically increase lead-to-tour and lead-to-lease conversion rates. This includes meticulous crafting and optimizing strategies for personalized recommendations, tour scheduling, communication tools, and incentives that move renters down the funnel.
• Lead experiments on messaging, and in-product nudges to drive key transactional actions and optimize conversion metrics.
• Collaborate, guide, and strategize with the Sales and Partner Success teams on priorities to improve lead quality, partner satisfaction, and our pay-for-performance business model.
• Use data to prioritize opportunities, size impact, and track performance across the monetization funnel.
• Build prototypes and run experiments with your triad partners (design + engineering + analytics) to validate and ship quickly.
• Use quantitative data to identify opportunities and qualitative data to validate and size opportunities.
• Deliver measurable outcomes against conversion rate, lease signings, and Revenue Per User (RPU) KPIs.

Here are the skills and experience you’ll need to be successful:

• You have 5+ years of experience in product management, ideally with a focus on marketplace dynamics, conversion optimization, monetization, and transactional funnels.
• Self-starter, someone who doesn’t wait for someone to tell them what to do.
• You’ve driven measurable impact through experimentation, testing, and iteration across bottom-of-funnel conversion surfaces.
• You can write basic SQL queries pull your own data to guide decisions.
• You can create Figma mocks or prototypes to move ideas forward without waiting on others.
• You’re energized by ambiguity, motivated by revenue outcomes, and biased toward action.
• You balance creative intuition with data-driven thinking, and know when to try scrappy vs. scale.
• You thrive in fast-paced environments and collaborate fluidly with marketing, design, engineering, sales, and analytics.
• Experience optimizing conversion events within a two-sided marketplace is a big plus.

And here’s what’s in it for you:

• A high-ownership, high-visibility role with executive accountability for core business and revenue growth.
• A smart, kind, and collaborative team that values fast learning, candid feedback, and real outcomes.
• The opportunity to shape how millions of renters and thousands of property partners transact in the rental marketplace.
• A remote-first work environment with flexibility, inclusion, and career development at the core of how we work.

Here's the Pay Range:At Apartment List, we carefully consider a variety of factors to determine compensation for each position, including the role, level, and work. The Canadian Total Target Compensation (TTC) for this position is:

• Zone 1: $132,000 - $160,000 TTC (including $119,000 - $144,000 base salary) + equity
• Zone 2: $119,000 - $144,000 TTC (including $107,000 - $129,000 base salary) + equity

This reflects the compensation target for new hire salaries for the position across all Canada locations. Please note, the compensation details provided do not include benefits and perks that we offer.
We also rely on market indicators along with considering your work location, job related skills, experience and relevant education and training, to determine compensation that is fair and competitive for you. Apartment List will consider paying compensation near the higher of the range in exceptional circumstances, where candidates have the experience, credentials or expertise that would warrant such consideration. It is always our goal to hire exceptional talent and we would be happy to share more about compensation during the hiring process.