Director, Product Development in Phoenix, Arizona at Lectric eBikes

Position: Director, Product Development

Department: Product

Reports to: CINO

Location(s): In-Person, Phoenix Office; Travel to Asia Required

Lectric eBikes is seeking a Director of Product Development to lead the company’s overall product strategy, innovation pipeline, and global product development execution across both the Lectric eBikes and Juiced Bikes portfolios. This leader will oversee the full lifecycle of all products — from concept and industrial design through engineering, manufacturing, launch, and lifecycle management — while shaping the future direction, customer experience, and product vision of both brands.

This role serves as the strategic and operational leader of the organization’s Product and Development function, with accountability for roadmap vision, new product innovation, supplier and manufacturing partnerships, cross-functional execution, and market differentiation across multiple product lines and customer segments. In addition to leading product strategy and development execution, this individual will directly manage and mentor the Product Managers supporting both Lectric eBikes and Juiced Bikes, ensuring alignment, prioritization, accountability, and strong cross-brand collaboration.

As the Director of Product Development, you will drive the evolution of existing products while identifying and developing the next generation of category-leading mobility solutions across both brands. This role will play a critical part in building scalable product processes, strengthening organizational structure, and creating a high-performing product culture capable of supporting rapid growth and innovation.

The ideal candidate combines strong consumer product instincts, deep hardware development expertise, global manufacturing experience, and exceptional leadership capability. This is a highly visible role with significant influence on the company’s growth, innovation strategy, and long-term market leadership.

• Own and lead the company-wide product vision, innovation roadmap, and portfolio strategy across both Lectric eBikes and Juiced Bikes

• Define long-term product direction aligned with business growth objectives, customer insights, and market opportunities for each brand

• Ensure product strategies appropriately differentiate the positioning, rider experience, and innovation priorities of both brands while leveraging organizational synergies where appropriate

• Identify emerging trends, technologies, and customer behaviors to inform future product development

• Drive differentiation across product lineups through innovation, performance, design, and user experience

• Establish product development priorities, success metrics, and portfolio investment strategies

• Partner with Executive Leadership on long-range strategic planning and business growth initiatives

• Lead end-to-end product development across all product categories from concept through mass production and lifecycle management

• Oversee product requirements, specifications, feature prioritization, validation testing, and launch execution

• Ensure development timelines, milestones, quality standards, and cost targets are achieved

• Directly manage, mentor, and develop the Product Managers supporting both Lectric eBikes and Juiced Bikes

• Establish clear ownership, accountability, prioritization frameworks, and development processes across the Product organization

• Foster strong collaboration between Product Managers, Engineering, Operations, Marketing, and other cross-functional teams

• Champion a culture of product excellence, speed, accountability, innovation, and continuous improvement

• Ensure products meet company standards for quality, safety, reliability, performance, and customer satisfaction

• Own strategic relationships with global manufacturing partners, ODMs/OEMs, suppliers, and development vendors

• Serve as Lectric’s senior product representative with overseas factories and manufacturing partners, particularly in China

• Travel internationally as needed to support development reviews, production readiness, quality inspections, supplier negotiations, and relationship management

• Partner closely with Sourcing, Operations, and Quality teams to optimize manufacturing capabilities, scalability, and cost efficiency

• Drive supplier accountability, product quality improvements, and operational excellence throughout the supply chain

• Ensure manufacturability and production scalability without compromising product intent or customer experience

• Lead and align cross-functional collaboration across Product, Engineering, Industrial Design, Supply Chain, Operations, Marketing, CX, Finance, and Legal

• Act as the central decision-maker on product scope, prioritization, development timelines, and launch readiness

• Communicate product strategy, risks, opportunities, and progress clearly to executive leadership and key stakeholders

• Build scalable product development processes, systems, organizational structure, and team capabilities to support continued growth across both brands

• Develop and mentor high-performing Product and Development teams while creating leadership bench strength within the organization

• Champion the voice of the customer through market research, rider feedback, testing, data analysis, and customer insights

• Monitor competitive landscape, pricing dynamics, industry trends, and emerging technologies

• Translate customer and market insights into actionable product improvements and future innovation opportunities

• Maintain a deep understanding of the e-bike, mobility, and consumer hardware industries

• Own product portfolio financial performance including margin targets, BOM cost goals, pricing strategy, and product profitability

• Partner with Finance and Operations on forecasting, inventory planning, demand planning, and investment prioritization

• Build and evaluate business cases for new products, technologies, and strategic initiatives

• Balance customer experience, innovation, operational feasibility, and financial performance in decision-making

• Lectric eBikes and Juiced Bikes maintain and expand their positions as leaders within their respective market segments

• Product roadmaps across both brands are strategically aligned, differentiated, scalable, and innovation-driven

• Product Managers are operating with strong accountability, collaboration, and execution discipline

• Products launch on time, on budget, and at company-quality standards

• Manufacturing partnerships are strong, efficient, and capable of supporting growth

• Cross-functional teams are aligned, accountable, and executing effectively

• The Product & Development organization operates with speed, clarity, and high performance

• The company successfully expands into new categories, technologies, and market opportunities

• 10+ years of experience in Product Management, Product Development, Engineering Leadership, or New Product Development within e-bikes, mobility, consumer electronics, or hardware-driven industries

• Proven experience leading physical consumer products from concept through mass production

• Demonstrated success leading high-performing product and development teams

• Deep experience working with overseas manufacturers and China-based suppliers

• Strong strategic thinking, leadership, and organizational development capability

• Ability to balance innovation, technical feasibility, operational execution, and financial discipline

• Exceptional cross-functional leadership and executive communication skills

• Willingness and ability to travel internationally as needed

• Experience leading Product or Development organizations at a Director or Executive level

• Experience scaling high-growth consumer brands

• Background in mobility, electric vehicles, connected products, or performance consumer products

• Experience building or evolving product development processes within fast-growing organizations

• MBA or advanced technical/business degree preferred

Travel Requirement:

This role requires periodic domestic and international travel, including visits to manufacturing partners, suppliers, industry events, and company locations. Travel may account for approximately 10-25% of the role, depending on business needs and product development cycles. A valid passport and the ability to travel internationally are required.

Physical Demands:

This role requires a combination of office-based work and hands-on product evaluation. The employee must be able to regularly sit, stand, walk, and use a computer for extended periods. The role may require handling, assembling, inspecting, and testing electric bicycles and related components. Employees should be able to safely lift and move products, parts, and equipment weighing up to 75 pounds with or without assistance.

The position may also require riding e-bikes for product testing, participating in field evaluations, visiting manufacturing facilities, warehouses, and suppliers, and traversing uneven terrain or outdoor environments during testing activities.

Compensation:

• Base salary negotiable (depending on experience)

• An annual bonus percentage that varies based on level of experience.

Benefits:

• Accrual of PTO per PTO policy

• Company paid holidays

• Health benefits: medical + dental (Blue Cross Blue Shield of AZ), vision (Unum)

• Company paid Life Insurance and Short-Term Disability (Unum) for employee only

• Voluntary Life Insurance available for dependents

• 401k participation (eligibility per plan summary) with company match

• Parental Leave

• Other company perks such as Bike to Work stipend, team lunches, etc…

EEO Statement

Lectric eBikes is an equal opportunity employer. Lectric eBikes expressly prohibits any form of unlawful employment discrimination, unlawful employment harassment, and unlawful employment retaliation. Lectric eBikes is committed to a policy of providing equal employment opportunities (“EEO”) to all employees and applicants for employment without regard to race, color, ethnicity, national origin, age, sex, gender identity, sexual orientation, religion, disability, pregnancy status, veteran status, genetic information, or any other characteristic protected by law. The terms of this EEO policy apply to all areas of employment, including but not limited to, hiring, placement, promotion, discipline, termination, transfer, leaves of absence, compensation, benefits, training, layoff, and rehire. Lectric eBikes will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship. To request reasonable accommodation, contact the Human Resources department at hr@lectricebikes.com.

Any employees with questions or concerns about discrimination, harassment, or retaliation should immediately discuss the questions or concerns with the Director of HR or a member of the Executive Team. Lectric eBikes does not retaliate against employees who report in good faith unlawful discrimination, harassment, or retaliation.

This job description in no way states or implies that these are the only duties performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their manager/supervisor.

Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. This document does not create an employment contract, implied or otherwise, other than an “at-will” employment relationship.