Senior Director, Growth Marketing in Canada Creek, Nova Scotia at Jobgether
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Job Description
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Director, Growth Marketing based in Canada.
This is a senior global leadership role responsible for defining and scaling data-driven growth strategies that directly impact revenue, acquisition, and customer lifecycle performance. You will lead a multi-disciplinary organization spanning marketing automation, conversion rate optimization, analytics, and marketing AI, building systems that enable scalable and efficient growth across markets. The role combines strategic leadership with deep operational ownership, requiring the ability to connect high-level business goals with hands-on execution frameworks. You will play a central role in shaping experimentation culture, improving funnel performance, and advancing marketing technology capabilities. A key part of the role involves partnering closely with data, product, and revenue teams to ensure alignment across the entire growth ecosystem. This is a high-impact position for a leader who thrives in fast-paced, global environments and enjoys building both teams and scalable growth engines.
- Define and lead global growth marketing strategy aligned with business objectives across acquisition, conversion, and retention channels.
- Own and oversee performance across marketing automation, CRO, marketing analytics, and marketing AI functions.
- Lead, scale, and develop high-performing global teams, fostering a culture of ownership, experimentation, and continuous improvement.
- Drive end-to-end optimization of marketing funnels through data analysis, experimentation, and performance insights.
- Own marketing automation systems and tech stack strategy to enable scalable, efficient campaign execution.
- Lead conversion rate optimization initiatives across digital properties in collaboration with design, UX, and content teams.
- Develop and operationalize marketing AI capabilities in partnership with engineering and data teams to enhance targeting, segmentation, and personalization.
- Establish KPI frameworks, dashboards, and reporting systems in collaboration with data teams to drive performance visibility and accountability.
- Partner cross-functionally with regional leaders, product, and revenue teams to align on growth priorities and execution plans.
- Build a strong experimentation and test-and-learn culture across all growth marketing functions.
- 8–12+ years of experience in growth marketing, performance marketing, or marketing operations in SaaS, tech, or digital-first environments.
- 5+ years of leadership experience managing cross-functional and distributed marketing teams.
- Proven experience scaling marketing automation, CRO, analytics, or AI-driven marketing functions.
- Strong expertise with modern marketing and data stacks (e.g., Salesforce, HubSpot/Marketo, GA4, BigQuery, Looker, Fivetran, GCP, CDPs).
- Strong analytical mindset with a demonstrated ability to use data to drive marketing performance and decision-making.
- Experience operating in fast-paced, high-growth, global organizations.
- Excellent communication and stakeholder management skills, with the ability to influence senior leadership.
- Strong experimentation mindset with a focus on continuous optimization and measurable impact.
- Fluency in English is required for working in a global environment.
- Competitive executive-level compensation package
- Performance-based incentives
- Comprehensive health, dental, and vision coverage
- Flexible work environment with remote and hybrid options
- Generous vacation and time-off policies
- Equity participation in a publicly traded global company
- Strong focus on learning, experimentation, and professional development
- Inclusive, global culture with strong emphasis on belonging and diversity
- Opportunity to lead large-scale, high-impact growth initiatives across international markets.