Social Media Associate at New Jersey Infrastructure Bank – Lawrenceville, New Jersey

The New Jersey Infrastructure Bank (I-Bank) is seeking a creative and motivated individual to support social media and digital marketing for its public infrastructure financing programs. Responsibilities include content creation, posting, and audience engagement across I-Bank’s social media platforms.

This role is ideal for a student interested in communications, public relations, marketing, or public service who wants hands-on experience managing professional marketing channels. The Marketing Associate will work closely with the Marketing & Communications Administrator to implement the I-Bank’s social media strategy, follow established SOPs, and help expand the organization’s visibility and engagement.

KEY RESPONSIBILITIES

• Participate in meetings and brainstorming sessions to support marketing initiatives
• Draft, schedule, and post content across I-Bank’s social media platforms (LinkedIn and Facebook) in accordance with approved guidelines
• Collaborate with internal staff to develop content that highlights I-Bank programs, projects, and events
• Create simple graphics and visuals using approved templates and tools (e.g., Canva, Adobe Creative Suite)
• Assist with capturing approved photos and short video clips at events for use in social media and digital communications (as needed)
• Monitor social media engagement and compile basic performance analytics and insights
• Research industry trends, new platform features, and peer organizations to inform social media strategy and content ideas
• Maintain a consistent posting schedule and ensure adherence to I-Bank’s social media SOPs

REQUIREMENTS

Knowledge, Skills, and Abilities:

• Familiarity with major social media platforms and current digital trends
• Strong written and verbal communication skills
• Creative approach to visual design and content presentation
• Basic graphic design skills using Canva or similar tools
• Proficiency with Microsoft 365 applications
• Familiarity with social media scheduling tools and basic analytics reporting
• Strong attention to detail and organizational skills
• Ability to meet deadlines and manage multiple priorities

Education: Bachelor’s degree or currently enrolled in a bachelor’s degree program in communications, public relations, marketing, digital marketing, social media, or a related field.

Experience: No prior professional experience required.

License: A valid New Jersey driver’s license is required only if operating a vehicle is necessary to perform the essential duties of the position.

Residency: Pursuant to N.J.S.A. 52:14-7 (L. 2011, Chapter 70), also known as the “New Jersey First Act,” all new public employees are required to obtain principal residence in the State of New Jersey within one (1) year of employment. Additional information is available on the New Jersey First Act website.

https://nj.gov/labor/lwdhome/njfirst/NJFirst.html

Work Authorization: The selected candidate must be authorized to work in the United States in accordance with U.S. Department of Homeland Security and U.S. Citizenship and Immigration Services regulations.

NEW JERSEY INFRASTRUCTURE BANK IS AN EQUAL OPPORTUNITY EMPLOYER