VP B2B Marketing in United States at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a VP B2B Marketing based in United States.

This is a senior executive leadership role responsible for driving enterprise-wide B2B marketing strategy with a strong focus on revenue growth, pipeline acceleration, and digital transformation.
You will lead a modern, AI-enabled marketing organization spanning demand generation, account-based marketing, product marketing, content, events, and partner marketing.
The role is centered on building scalable, data-driven marketing systems that directly impact pipeline, customer acquisition, and revenue performance.
You will work closely with executive leadership across sales, product, revenue operations, and technology to align go-to-market strategy and execution.
The environment is highly dynamic and transformation-focused, requiring both strategic leadership and strong operational execution.
You will be responsible for modernizing the marketing ecosystem through AI, automation, and advanced analytics to improve speed, efficiency, and impact.
This role is ideal for a senior marketing leader who thrives in complex B2B ecosystems and is passionate about building high-performance, revenue-driven organizations.

• Lead the enterprise B2B marketing strategy with a focus on pipeline generation, revenue growth, and market expansion across multiple buyer segments
• Drive AI-first transformation across marketing operations using automation, predictive analytics, segmentation, and intelligent campaign orchestration
• Own and optimize demand generation programs across paid, owned, earned, and partner channels with measurable revenue impact
• Lead account-based marketing (ABM) strategy leveraging AI-driven targeting, personalization, and multi-channel orchestration
• Oversee product marketing, content marketing, sales enablement, and partner marketing to ensure consistent positioning and messaging
• Direct website strategy, digital experience optimization, SEO/SEM, and conversion rate improvement initiatives
• Lead events, trade shows, webinars, and executive forums to strengthen market presence and brand authority
• Establish KPIs, attribution models, and performance frameworks tied directly to pipeline and revenue outcomes
• Partner with Sales, Revenue Operations, Product, and Technology teams to align go-to-market execution and funnel optimization
• Build and lead a high-performing marketing organization, including hiring, coaching, performance management, and capability development

Requirements:

• 15+ years of marketing experience, including 10+ years in B2B or B2B2B environments with complex multi-stakeholder ecosystems
• Proven experience leading large-scale marketing organizations and “teams of teams” in high-growth or transformation settings
• Strong background in demand generation, ABM, digital marketing, and revenue marketing strategy
• Deep expertise in AI-enabled marketing technologies, martech ecosystems, and marketing automation platforms
• Strong understanding of CRM systems, attribution models, funnel analytics, and performance optimization
• Experience in healthcare, benefits, retirement, or related industries is highly preferred
• Proven ability to design and scale data-driven, digital-first marketing operations
• Strong executive presence with excellent communication, storytelling, and stakeholder influence skills
• Experience leading omni-channel campaigns across digital, events, partner, and field marketing channels
• Strong analytical mindset with the ability to translate data into strategic decisions and business outcomes
• Experience working with tools such as Salesforce, 6sense, marketing automation platforms, and analytics solutions
• Ability to lead through transformation, ambiguity, and rapid organizational change

Benefits:

• Competitive executive compensation ranging from $219,500 to $296,500 per year
• Remote-first work flexibility with occasional travel (20–30%)
• Comprehensive health, dental, vision, life, and disability insurance coverage
• Retirement plan with company support
• Opportunity to lead enterprise-wide marketing transformation in a high-impact organization
• Strong executive visibility and direct partnership with senior leadership teams
• High autonomy in shaping marketing strategy, systems, and organizational design
• Exposure to advanced AI-driven marketing technologies and modern martech ecosystems
• Leadership role with significant influence on revenue, growth strategy, and market positioning